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Flossie.com’s PMS Adshells

 

Posted on October 23, 2008
Jessica Hartstein

 

Just two weeks ago, we talked about the world’s first Man Vending Machine, brought to Auckland by Flossie.com. The company has once again found an innovative way to show women that it has everything they need: PMS adshells. Flossie, with its ad agency TBWA\Whybin Auckland, is filling adshells with everything a woman needs throughout the month: tampons, chocolate, fruit, sexy panties, and coming soon, male voodoo dolls. Women lucky enough to find themselves in New Zealand should head to Queen St., Auckland or Lambton Quay, Wellington in order to get what they need at the right time!

Flossie has once again caught our eye with their fun guerilla marketing. The beauty of these kinds of tactics is that the buzz they create far exceeds their initial cost! Can’t wait to see what they come up with next…it’s going to be hard to beat free chocolate, free sexy panties, and free men! But I sure hope they try. Flossie.com’s message is, afterall, “whatever a woman needs, it’s on us.”


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Sources:
- 2.bp
- Direct Daily

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