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’Get a Mac’ Crowned Ad Campaign of Decade

 

Posted on January 25, 2010
Angela Natividad

 

In addition to naming the US Agency of 2009 (The Martin Agency), AdWeek has announced Campaign of the Decade: namely, Apple and TBWA’s "Get a Mac."

The ad that started it all appears at the top, but we’re sure you have plenty of variants that come to mind. The two characters, Mac and PC, also appeared in rich media ads for pubs like NYTimes.com and WSJ.com:

What makes this campaign so dear? Mashable says it "helped personify Apple as a brand to the culture" — but we’d argue it’s shaped the position of an unwitting Microsoft as well. The latter’s tried combatting this effect with a variety of fumbled efforts that mostly made people uncomfortable. Remember the feel-good, if knee-jerky "I’m a PC" ads? Or that awkward Bill Gates/Jerry Seinfeld series?

...yeah.

Anyway, to celebrate the campaign that did better, go through AdWeek’s archive of all 66 "Get a Mac" ads that have appeared to date. And cheers to actors Justin Long and John Hodgman, particularly the latter, whose quirky personality didn’t just highlight Mac’s merits; it made us love PC for its quirks — even as we slowly backed away from it in the laptop aisle.


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