BUZZ NEWS
Gory Street Marketing for Kill Bill
To promote the launch of the film Kill Bill on TV, the TV channel TV2 New Zealand conducted a street marketing campaign on one of Auckland’s main streets, this was designed by Saatchi&Saatchi New Zealand.
The gory nature of this Quentin Tarantino film is very well reflected by this action, as “blood” was projected onto the wall, the road and even the cars parked underneath the billboard. We think that it is a very well thought out way of promoting the film.
We are quite sure that this billboard will not be overlooked. Let’s just hope that it captured people’s attention without making anyone sick (especially the owners of the cars underneath…).
This is not the first marketing action of its kind for a TV station – for the launch of “Batman Begins”, stickers were tactically placed on street lights and on the city pavement. At night these "Bat-signals" hinted to the coming launch of the movie.
For the launch of the second season of the series Dexter a campaign had been set up that was just as bloody as the one mentioned above for Kill Bill. In 14 American cities, the water in public fountains had been colored red to make it look like blood...
Street marketing is a popular way of announcing film launches - think for example of the Brazilian promotion campaign for the movie "Agua Negra" ("Black Water").
On this occasion fake black water puddles had been placed on the floor.
Street marketing actions always aim at catching people’s attention and creating word of mouth; apparently letting blood flow (in the figurative sense only, of course) is an effective way of doing so.
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