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HP Pavilion tx1300 “Show your creative life”

 
 

Are you young and full of creative ideas? Do you keep dreaming of having a cool and high performance computer to facilitate expressing your ideas? If that’s the case, then just go on “Show your creative life”.

This is a 40-day interactive campaign recently launched by HP in China for its new product: HP Pavilion tx1300, which catches people’s eyes by its high flexibility: screen twists up to 180 degrees and it captures handwriting with an optional touch screen.

A minisite was created to promote this campaign and present all the creative collections of participants. One most creative collection will come out finally, and the creator will get a free HP Pavilion tx1300. Is that attractive enough for you?

In order to increase the interactive effect, one special section is available to test your personality. After answering a list of questions you will get a snapshot of your character and find out whether you are creative or not... There will also be a number indicating how many people have the same character as you.

A trail of interactive advertisement in China. A good start, just a pity that the embed code of the commercial video is not available on the minisite, this weakens its viralisation.


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