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Happiness Factory 2 for Coca-Cola

 

Posted on December 3, 2007
Elise Madoz

 

On December 5, a “blockbuster” trailer inviting spectators to discover the new film “Happiness Factory 2” by Coca-Cola is coming to French cinemas.

If you have a look at the website www.coca-cola.fr you can discover an animated film of 3 and a half minutes which again takes you behind the scenes of a Coca-Cola vending machine that is currently out of order…

Everyone in the factory (Bottle Cappers, Bottle Fillers, Bottle Smoochers and all the others) are doing what they can to make the Coke source work again, step by step disclosing to the spectator the production process of Coca-Cola.


A beautiful animated film created by professionals and 3D-animators and advertised for by an impressive communication action (mobile phones, internet, lining on YouTube, DailyMotion, websites aiming at young people, TV spots…)

Sharing, conviviality and optimism are the key values of this campaign strategically launched shortly before Christmas, an important time of year for the brand (we remember especially Father Christmas in red and white, first seen in an advertising campaign for Coca-Cola in 1931..).

For the Christmas season this year, let’s live on the Coke side of life!


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