Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

"I’m a PC" vs. "Get a Mac"

 
 

Microsoft’s campaign to save face on its Windows Vista has sparked a lot of buzz across the Internet. After its first two enigmatic spots staring Bill Gates and Jerry Seinfeld (read article here), many bloggers have wondered whether a $300 million advertising campaign was really the best use of Windows money.

Its third ad, "I’m a PC," with a much clearer and more positive message, seems to show that Microsoft has gotten things back on track. Not enough, however, to quiet concerns about whether the campaign’s ends justify its means.

Unfortunately for Microsoft, Mac users have jumped on the new ad’s giant plot hole by reminding the world that Macs are also PCs (i.e. personal computers). Mac users have also taken great delight in pointing out that the advertisement was actually created not on Microsoft, but on... Mac computers.

After a several week long truce, Steve Jobs has finally responded with two new Get a Mac ads. In the first of the two, Bean Counter, "PC" is busy dividing up his money between advertising and R&D. “PC” puts almost all his money into the advertising pile, leaving hardly any money for the Vista R&D pile. This is no doubt a clear jab at Microsoft’s costly advertising campaign.

Think that was a bit evil? Well, Apple pushed the envelope even further with its second ad, V Word, in which “PC” turns the word “Vista” into an off-limits “5-letter” word. This seems to be a clear play on Microsoft’s Life without walls campaign, which appears to abandon the Vista brand in favor of Windows. In fact, the most recent Microsoft ads seem to reinforce the idea of “let’s move on from Vista to Windows 7,” which will include a series of performance improvements to the seemingly condemned Vista.

What will the next round bring?


Add This



 

Comments

No comments

Add a comment


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Viral Marketing and the Dark Side of the Force!

It’s 2009, people! If you are one of the few not yet convinced that the future of marketing is viral, then you better watch this video. No doubt you’ll be converted by the end! See, even Darth Vader is on our side…viral wins!! (For those of you out there who (...)

 
 

US Newspapers Adapt to Print Crisis

The Internet has changed the way we shop, the way we advertise, the way we interact with brands, the way we interact with each other, and the way we get the news. In fact, according to a Pew Research study, 40% of people say they get most of their news from (...)

 
 

Will 2009 be the Super Social Year?

An interesting article was recently published on TechCrunch France about how social networks were used around the world in 2008. The growth of different networks is quite interesting, especially noticing the dominance of Blogger (222 million unique (...)

 
 

Nikon Connect

Nikon is offering Internet users the chance to create a light-trail people-chain. The trail is created in the form of a light painting. Internet users can create their own design which will be geolocalized and added to the trail depending on where the Internet (...)

 
 

3 Mobile: Ridiculously Easy E-mail

Sometimes no matter how good a product is, how great a service is, or how creative a client thinks the ad from the ad agency is, the ad flops and sales either drop, stay at a standstill, or never take off. Sometimes it is difficult to pin down exactly why. (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235