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Interact with YouTube

 
 

The video at the end of this article isn’t one video …. it’s 64! You don’t have to watch all of them, though, this is merely a new way to “play” with Youtube and with “annotation” tools. For the first time, visitors are able to interact with the video platform YouTube. They get to choose directions for the video to take. SMP Films had the wonderful idea of making us search for a cat named Sparta, but this is only a pretext to show us how the new idea works. The video gives you all the instructions you need. All you need is a bit of patience to make it work, but trust me, it’s worth a try.

It won’t be long before an idea like this is discovered by brands that use the Internet to get their message out or to create buzz. I think this has a lot of potential to create more lasting personalized ties with Internet-clients.

C’mon, what are you waiting for? Double-click on the following video and don’t forget to leave a comment below to let us know what you think of it.


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Sources:
- The article on culture-buzz.es
- Fumada estratégica
- Adapted by Jessica Hartstein

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