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"Jealouscomputers.com," Nokia’s New Viral Website

 

Posted on July 26, 2007
Myrtille Bourdaud’hui

 

To bring their mobile N95 onto the market Nokia has launched a really elaborate microsite.

Jealouscomputers.com has been developed on the basis of a simple concept: the N95 is equipped with such elaborate functions that it makes computers jealous.

The "Healthy Computing Volunteer Group", also known as "HeCoVoG" (and especially founded for the occasion) informs about the N95’s side effects. Computers revolt and become highly aggressive, the latter resulting in bloggable videos to ensure virality:

The images on the website play with the conventions of posters offering health advice.

Overall the site offers a set of health and safety advice, witness statements, an overview of the situation worldwide, doctors’ warnings and other statements on the subject. If you believe the website, these biting computers are on the best way of becoming the new scourge of humanity…

A simple, remarkably developed concept with an efficient micro-site offering rich content.


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Comments

1. Monday 19 November 2007 attime 14:21, by dan

this is so boring. Seriously why would I write a story about a completely fabricated phenomeon so transparenly trying to sell mobile phones. yawn.

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