BUZZ NEWS

LegitiName: Top Blog on SEO

Posted on October 17, 2008
Cordula Werle

SEO, Buzz monitoring, cybersquatting... Sound like things you’d like to read more about? Here’s a link you’ll be sure to want to bookmark: LegitiName, a blog about today’s online brand news, edited by our Vanksen partners specialized in brand protection and brand internet visibility.

You’ll find useful information at the LegitiName blog about optmizing your SEO. To give you a better idea of what the blog is about, here’s a tiny review of the most recent LegitiName posts. Enjoy the read!

Google is Once Again Off the Radar of Many Brands!

It is surprising to see that in 2008, despite the incredible role that the Internet plays for brands, many of them are careless with respect to their actions (or inactions) vis-à-vis search engines and, particularly, SEO (for Search Engine Optimization).

There are three main types of businesses that commit these S.E.O. “no-nos.” (Read more…)

Google’s R&D Centers in Europe

Google employs more than 5,000 people worldwide, among them some of the most experienced teams of specialists in the sector. By creating about a dozen R&D centers in Europe and the Middle East, the company is able to recruit talented staff locally.

What happens where? (Read more…)

The Top 100 Most Powerful Brands

The 10th official ranking of the top 100 most powerful brands has just been published.

This ranking was created in 1998 by Millward Brown, a market analysis and consulting company. It values and ranks the top 100 brands as well as the top brands in 16 categories, and calculates the degree to which brand equity plays a role in generating earnings (Brand Contribution); also, how much the brand is expected to grow in the short term (Brand Momentum). (Read more...)

SEO: Static or Dynamic URLs?

Is it true that dynamic URLs pose a problem for search engines? Should one, thus, choose static URLs over dynamic ones, or at least rewrite the latter in order to make them visible in search engines? These are issues that webmasters often consider when creating a website.

So, what exactly is the difference between a static and a dynamic URL?(Read more…)

Google: Is There A Duplicate Content Penalty?

The world of SEO is in uproar. Why? Because Google, on its Webmaster Central Blog, has announced how you can use duplicate content on your websites without being penalized for it. With just one little blog post, Google has put an end to rumors that have been flying around for years: that duplicate content would reduce your visibility. But you had better read between the lines.

What exactly is duplicate content?

Duplicate content means similar or identical content, on the same domain or on different domains. (Read more…)

Baidu, the Uncontested Leader of Contested Practices

With its 65.8% market share, Baidu is the uncontested leading search engine in China. Its main competitor in this huge market, Google, lies far behind with only 22% of the market share, followed by Sogou which, with only 2.9%, still outshines Yahoo! (Source: China IntelliConsulting Corporation).

Like Google, Baidu is subject to the Chinese regime’s censorship. (Read more...)

Obama, McCain And The Google Adwords Fight

Search engines are playing an ever greater role in the race for the White House. Google in particular has been the object of Barack Obama’s and John McCain’s attention. Both presidential candidates have been spending millions of dollars on Google’s advertising product Google Adwords. This program uses keywords to bring targeted ads to web users searching for specific information. (Read more...)