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Lego Entertains Big And Small...

 

Posted on August 27, 2009
Faustine Henry

 

Lego, the famous building game that celebrated its 50th anniversary last year, is still a creative force today. Made using stop motion technology, this video is a superb UGC animation with a non-identified script. We appreciate the effort of the director, who spent no less than 1,500 hours playing with Legos to be able to create these animations. Orchestrated over dynamic beats, it makes us wish we were still kids...

In fact, the director of the Lego client experience was present at the Marketing 2.0 Conference on the future of marketing organized by Vanksen.

Lego is also a perfectly subtle way to create pastiche and poke fun at cinema. After having redone the trailer for Batman: The Dark Knight, a certain Keshen has remade the trailer for Ninja Assassin, Warner’s next big film, using the yellow toys of our childhood.

Whether used for pastiche or original creation, Lego can count on PVC plastic piece fanatics to keep them alive for decades to come.


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Sources:
- YouTube
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source:
- YouTube



 

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