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Leica Turns to Street Marketing

 

Posted on August 1, 2008
Cécile Lorenzini

 

Leica has jumped on the street marketing bandwagon for the launch of its new digital camera. Instead of providing long-winded explanations of camera features on paper like a lot of other brands, the well-known German company, Meister Camera, has decided to take experiential marketing outdoors. This form of communication is surprising seeing as how Leica, with 150 years of know-how, has tended to limit itself to word of mouth via photography enthusiasts.

Truth be told, this amusing strategy is definitely grabbing the attention of passersby. But this brand is hoping to achieve something much more important through street marketing: press coverage and WOM via blog posts.

To sum it up, this is a simple example of nonetheless complex technology. For those of you dying to know more, here are some images of the pixelated dog’s assembly process. It’s a wonderful Lego creation.


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