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Live from Iraq: Trooptube

 

Posted on November 13, 2008
C. Werle

 

After all the Obamamania surrounding our elections last week, it might seem that we’ve all but forgotten that we’re currently at war in Iraq. The US army certainly hasn’t forgotten. And they’ve found an interesting way to remind us of their efforts and mission in the land of the Euphrates and Tigris rivers. They’ve created a series of webcasts called Straight from Iraq, which have been available at the US army’s goarmy.com website since November 11.

Through these videos, podcasts, and RSS feeds you can learn a little bit more about the lives of our soldiers in the Middle East. The goal of this initiative seems to be to bring the public closer to our soldiers, who are feeling less and less public support these days. Thus, they are going 2.0 to highlight their human side and to try to attract new recruits.

The moral of the story is that new media aren’t just for companies and presidential candidates anymore. This isn’t the first time an army has gone 2.0 for recruitment purposes. We can’t help but mention the Dutch army’s war advergame to attract new recruits (read article here) from a few months back.

Another interesting initiative from our troops is TroopTube, an online video platform that connects soldiers to their families..

We have to wonder if this Go Army initiative will be as relevant in a few months now that Obama, who has promised to get our troops out of Iraq, has been elected. Maybe it would have been better to direct the public’s attention to other US missions and not just focus on our presence in Iraq. The site is available worldwide, but I question how effective this campaign will be to improve the image our troops’ have abroad.


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Sources:
- The article on www.culture-buzz.fr
- marketingvox
- trooptube.tv
- Adapted by Jessica Hartstein


 

Comments

1. Saturday 15 November 2008 attime 21:15, by tony

I think its a great idea if the Army allows all the questions not to feel like propaganda. let some critical ones in and I will be a huge believer. The web is how we talk to each other in the 21st century —social networks, community, email, webcasts — why shouldnt it be used to start a dialogue between the public and our troops.

2. Sunday 16 November 2008 attime 20:52, by james

unquestionably, the web was an essential tool in Obama’s election from both a fundraising and community perspective. And now the US Army? Hey, why not? It cant hurt and as tony alludes to, if it starts a dialogue with the public that’s a good thing.

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