Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Mac vs. PC: Robowar

 

Posted on December 29, 2008
Jessica Hartstein

 

We are always anxious to see the newest video in the Mac vs. PC war in order to dissect it in detail. We hope the Mac vs. PC advertising war never ends! We should remember, however, that the spirit of the Mac vs. PC war can live on in consumers and that videos need not be brand creations.

Case in point: Dan Chianelli and Nick Greenlee, part of Total Interactive, have quenched our thirst with their take on the competition. They show us what would happen if Macs and PCs fought a robowar. It turns out that both robot teams would be quite strong, but that ultimately the Macs have cooler tricks, greater regenerating powers, and wouldn’t be held up by mid-battle updates.

If you get past the first minute of bad acting and weak dialogue, you are in for a real treat. The 5 minute HD video won Best Compositing Artimation ‘08 and uses motion capture animation, HDRI, loads of tracking, and 3D compositing. The goal of the creators was to create something that “looked good, but could also entertain the audience.” Mission accomplished:


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Specsavers Appropriates Axe/Lynx’s ’Billions’

Axe-Lynx has blown its last few years of strength in the men’s care industry — an arena in which it was fairly new and surprisingly successful — proving itself a one-trick pony: use our product, and the women will flock to you like helpless pheromone-enslaved (...)

 
 

Heineken Lures Soccer Fans into Classical Music Beartrap

The most sacred moment guys have left is watching soccer with friends — a moment increasingly at risk. To remind Italian men of the preciousness of this time, Heineken organized a fake poetry-reading and classical music event at the same time as the UEFA (...)

 
 

Cotillard Reveals French Secret to Winning Man’s Respect

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard (...)

 
 

IKEA Cozies Up the Paris Métro

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in (...)

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a concept that we normally apply to new media and reimagining it to a concept (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan