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MadTV Conceived of iPad Long Before Launch

 

Posted on January 28, 2010
Angela Natividad

 

We’re not gonna go into a ton of detail about the brouhaha surrounding Apple’s iPad yesterday. The fanboys already committed their souls to it at least a year before whispers of its launch, and skeptics already know well enough to wait at least a year more — after first-gen, and when the price drops again — before coming two meters near the thing.

For those of you that weren’t all hopped up on hype, here’s a trailer for the miracle device:

The choice of name led to endless allusions to feminine napkins: Will I have to replace my iPad after a month? Will it come in maxi and mini? Har, HAR! The expression "iTampon" was trending on Twitter most of last night, long after the joke was tired. And in a manner most earnest, the Wall Street Journal pointed subscribing users to all the snickers after the fact.

Fueling the fire, and leading us to wonder whether Steve Jobs does have a sense of humour under all that turtleneck, was the unearthing of this MadTV skit from 2006:

As more than one person has quipped, think Apple had to get rights from MadTV to score the name "iPad"?


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Comments

1. Friday 29 January 2010 attime 03:50, by Fiona

Well names for things are certainly getting harder to come up with - well good names anyway - look at isnack for example...So anything was going to get a blast of some kind.

2. Saturday 30 January 2010 attime 20:56, by FastForwardz :: Viral Marketing

As an advertising guy I am generally suspicious of "viral" media outbreaks. What’s going on here? Is the "iPad" brand name the most brilliant and wickedly viral social marketing ploy ever conceived? Did Apple use the adolescent joke aspect of this brand name and the obvious association with feminine hygiene products to create a huge surprise, and kick off a weirdly controversial viral rollout of a new product name. Did Apple know from the start that the MADtv skit (from 2005) was out there just waiting to be "discovered", and instantly leveraged into a wildfire overnight viral outbreak. They had to know this clip was on iTube. It is inconceivable that they did not discover this in their first brand discovery efforts. Did they trade on this edgy and funny MADtv clip to instantly inject the brand name into millions of social media conversations around the net. Is this a hint of what’s to come in branding for the social sphere? Was this a stupid mistake, or a brilliant stroke?5

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