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Nike App Makes City Stroll a Scavenger Hunt

 

Posted on January 18, 2010
Angela Natividad

 

Nike hopes to cut itself a bit of that hot Foursquare/Gowalla action with True City, an augmented reality app that turns your town into one big happy scavenger hunt.

The app is currently available for London, Berlin, Amsterdam, Milan, Paris and Barcelona. Get real-time insights on cool spots nearby, hidden away from the folds of touristy foot-traffic. Visiting certain places also enables you to unlock secret messages and products.

We flinched a little when the video cut to a map covered in little Nike swooshes. Way to stake a claim! Still though, unlocking a limited-edition set of kicks is plenty saucier than unlocking the Player Please badge.

True City’s free to download and is brought to you by the AR junkies over at AKQA. The French demo’s above; here’s the English version:

Belgian beer label Stella Artois is also using AR iPhone applications to foster greater client intimacy — or, less euphemistically: See how augmented reality can make you a lush!


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Sources:

- Griffin Farley



 

Comments

1. Tuesday 19 January 2010 attime 23:34, by adcoholic :: feedback

Cool app, but can’t find the AR feature ...

2. Wednesday 20 January 2010 attime 11:00, by Angela

It’s gotta be iPhone 3Gs ... and if you’ve already got that and you still can’t find it, sounds like an info architecture problem on Nike’s part. =P

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