Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Perfect Woman – An Invention by PHILIPS

 

Posted on June 18, 2008
Christophe Debast

 

On May 26 2008, two robotics researchers for the company AI Robotics announced that they would soon commercialize the very first robot-woman on the web.
Etienne Fresse and Yoichi Yamato, both graduates of Kobe University, Japan, have pretended to create robot-women of a completely new genre by using the latest in robotics technology.

On the website www.perfect-woman.com web users can pre-order their preferred version of LISA, read the latest news and discover more information about the project. To promote the website, videos were launched and have now been viewed more than 800,000 times on video sharing platforms.

The campaign started its buzz internationally (especially in Asia). The buzz then reached France via forums, blogs and websites that relay information about robotics. Rumors of a hoax soon circulated on the web so marketing blogs became interested in the information. Technorati’s data shows that more than 170 blogs relayed the buzz.
The campaign was covered by Spanish television and by the French network LCI in the program LCI est @ vous on June 10. During the 20-day campaign, nobody was able to figure out what was hiding behind this buzz.

On June 12, during the launch event and the presentation of the robot, the two creators explained that the robot-woman does not exist, but that the perfect woman does! They decided to share their solution in goal of seducing these perfect women and revealed the campaign.

On June 13 the online shop was launched. First the web user is asked to enter his preferences so that the computer can configure the model of LISA that best suits him.

After this you are told that the story was just a hoax and that the campaign had been organized by the brand PHILIPS for its razor PHILIPS / Nivea For Men.

Finally, web users can trick their friends by entering their names and preferences in a form. These friends will then receive an invitation to check out the website and discover the "perfect woman".


Add This



 

Comments

1. Thursday 19 June 2008 attime 19:04, by Robert Guitar Teacher :: http://www.dolphinstreet.com

Ahh, I knew it was too good to be true! So then the search for the perfect woman continues...

It was a great trick they pulled with this one.

2. Monday 30 June 2008 attime 16:48, by Nursemegz

There will never be a perfect woman because everyone’s idea of perfect is different! We all have different tastes, desires, needs and ways of thinking. Aw, to bad for all those perfect men! Ha ha ha

3. Monday 30 June 2008 attime 17:25, by bittykitty

wow . knew it couldn’t be real looked to good .almost had us very clever

4. Tuesday 1 July 2008 attime 07:52, by Tom

Well, the reportage on LCI relays the buzz but actually explains that it’s a hoax and even mentions Philips as the author.

5. Monday 7 July 2008 attime 12:37, by mistygeorge

The perfect woman is already here.You see her everyday walking around.I dont think theres any room for improvement.Ha Ha

6. Monday 7 July 2008 attime 18:37,

A friend of mine was talking about this Friday night. He had two or three of the guys looking covertly interested in the concept. There was some shifty-eyeing going on between partners. A couple coarse comments were inevitable. I suppose the answer is that if they were smoother, they would have no need of a robotic substitute.

7. Monday 7 July 2008 attime 19:14, by ZULA

WHAT MEANS PERFECT? Perfect is not for human! We don’t like perfect. Perfect is boring. I am not perfect and I am proud of that. My man love it too (most of the times :)

Add a comment


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

How to Test Bras on a Roller Coaster

What could be better than showing "well endowed" blondes on a roller coaster to show the effectiveness of a bra? Not a whole lot of things, according to Ultimo Bras, so they put it to the challenge: Des filles en grand huit by yom_ This video, seen on (...)

 
 

Torture: What If You Were The Victim?

Acat.ch, an association that fights for the abolition of torture, has launched a creative ambient marketing campaign. They did this very simply by placing stickers on public transport and cinema seats. The images on the stickers give the impression that the (...)

 
 

Transformers: Turn into a Robot!

In honor of the new Transformers film launched on June 2, a new augmented reality application has been created, "we are robots", which should greatly please all fans. This time however, no more need to print tags, show print ads or anything of that nature to (...)

 
 

Coca-Cola: A Velcro Billboard

Just when you think that you’ve seen everything, you’re bound to come across something extraordinary that confirms that there will always be room for creative ideas... Coca-Cola is releasing a new bottle that is designed for one to be able to have a firmer grip (...)

 
 

Quiksilver Pops Out Of The Frame

Have you ever seen anyone come out of a video? Yes, of course in Last Action Hero... but how about while surfing websites? Quiksilver does just that on its skateboarding website... The concept is as follows: Upon entering the site, a video automatically (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
Art Director (m/f) Senior E-Marketing Consultant: SEO/SEA Super Intern Assistant Project Manager/Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like