Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Puma Gives Match Day Boyfriends an Easy Out

 

Posted on February 12, 2010
Angela Natividad

 

What’s a bloke to do when Valentine’s Day falls on Match Day? Get together with his chav homies and, with help from Puma, come up with a collective way to profess love publicly, loudly and shareably. (Because it’s the Digital Age. We need the proof on Facebook.)

The result is Puma Hardchorus, dreamt up by Droga5/New York. Bleeding-heart dirges can be shared with loved ones on Facebook or via email.

The English variant:

The Italian variant:

We damn well nearly cried. Because yeah, if dude and his drinking buddies presented themselves to us, so eager not to miss the game that they sang the cheesiest song they could find with jaw-tight sportsmanlike fervor, all hugging each other for encouragement and stuff, we’d have to let them go watch their soccer or whatever. We’d just have to.

French audiences, feeling left out? No worries, Puma’s got something really special for you. French guys make dramatic professions of love all the time, so rather than bore mademoiselle with another serenade, wow her with the Sebastien Chabal Teddy Bear.

According to the narrator, the sinister but cuddly rugby player doll grows more powerful over time.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Today’s Viral Lesson: Merengue Dancing Dog

You can never be 100% sure what type of content’s gonna go viral tomorrow, but here’s one way to increase the likelihood your video will: hitch a ride on a wave before it’s fully formed. The collective "mood" of the internet isn’t always spontaneous; there are (...)

 
 

Honoré des Prés Bottles Bio, SBUX-Style

Here’s packaging that makes you think, even if just to wonder "Why...?" French perfumier Honoré des Prés is punting a line of organic perfumes dubbed We Love New York*, packaged in American-style takeaway cups. The fragrances come in three off-beat varieties: (...)

 
 

Foursquare ’Checks In’ on Sizey NY Billboard

Once a little investors cash rolls in, even the most innovative startup seems to give in to the siren’s call of billboard ads. That said, we give you Foursquare’s crowning glory, perched triumphant at the corner of Fashion Ave. and Broadway, NYC. What is (...)

 
 

The Wilderness Downtown: HTML5 Tribute

Here’s another chance to tell the choir that collaboration in the malleable media age is important - nay, crucial. It broadens creative horizons, changes the shape of traditional boxes, betrays glimpses into the future, and opens doors you didn’t know you could (...)

 
 

FrenchWeb: Now Available in English!

From Minitel to DisMoiOù (the geolocation reviews app that predates Foursquare), it’s easy to infer that the French have an eye for where technology’s going - coupled with a discretion that keeps the invention in the dark until an anglo variant is produced. Now (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
Web Project Manager/Producer SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan