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Red Bull: Another Successful Media Operation

 

Posted on June 17, 2009
Sophie Rivière

 

After motocross stunts and airplane races, Red Bull returns with another media success! This time they participate in the very popular NASCAR race, America’s favorite automobile sport.

On June 11th, the popular driver Brian Vicker and his car (the most famous one, bearing the Red Bull colors) took over 7th Avenue in New York. The crowd was treated to be able to see the crazy race along the avenue. The brand pushed the concept to the very end, as there even was a pit stop where a crew changed the tires of the car before it sped off again!

The street marketing concept seemed to have impressed the spectators a great deal, and broadcasting it on the Internet allowed it to reach a wider audience. The YouTube views so far aren’t very impressive (100,000), but perhaps the real buzz hasn’t begun yet...

All in all, a campaign that amusingly plays off the energetic and extreme Red Bull image. It lives up to its saying, "Red Bull gives you wiiiiiings!"


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Sources:
- YouTube
- The article on culture-buzz.fr
- Translated by H. Turner


 

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