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Short-Form Disclosures for Promo Tweets

 

Posted on January 13, 2010
Angela Natividad

 

The FCC can be such a buzzkill. Those blogger disclosure rules it released come toting some heavy fees — up to $11,000 if you’re caught violating its "guidelines."

This isn’t really the place or the time to point fingers over how the magazine industry, for example, takes perks galore and isn’t made to disclose anything. Let’s focus on our problems: it’s easy enough how to figure out how to disclose on blogs ("This post sponsored by...!"), but what do you do when you’re promotional-tweeting? As Shel Holtz so elegantly puts it, in 140 characters "you may think you’ve disclosed your relationship as well as you can, only to find some followers think you’ve been deceptive."

Luckily there’s help: Digitas Emerging Channels specialist Jon Burg released a set of acronyms for the Twitter marketing set. Are you the spokesperson for a brand you’ve just given props to? SPK that bad-boy. Employee for a company? EMP and consider yourself exempt. Acros for an ad or piece of proprietary marketing are simple enough: AD and MKT.

The full suite is above; commit them to memory. It isn’t for us to say whether the FCC will enforce these new rules, but you don’t want to be the example if the answer is yes.


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