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Sony’s Miami Foam City is Online

 

Posted on April 15, 2008
David Do Van Minh

 

Sony is one of the brands we frequently report about on Culture-Buzz - we told you about the brand’s latest campaigns here and here for example. Now Sony has produced a new commercial and again exceeded our expectations by transforming a whole neighborhood of Miami into a huge foam bath! Once again Sony surprises the world with another beautifully poetic advertisement. The result is worth watching.

Impressive is it not? Even if we have become accustomed to Sony launching campaigns of this type, they are always a pleasure to watch. Just think of the Sony Bravia ads featuring powerful jets of color, cute colorful play dough rabbits, hundreds of balls rolling through the streets of San Francisco or the Pyramids covered by tumbling spools of thread. A feast for the eyes, to be enjoyed time and time again. Sony seems to now be determined to extend this kind of advertising to other lines of products as well. This time, the central theme is not color.like.no.other as it was for Sony Bravia, but now the leitmotif is images.like.no.other.

It seems that awe-inspiring ads are to become the brand’s signature… we are looking forward to the next one!


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