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Stella Artois Transforms A Billboard Into A Spectacle

 

Posted on December 1, 2009
C. Werle

 

Stella Artois has just launched an exceptional billsticking campaign to promote its beer. During 21 days, a group of New York painters create a giant poster that pictures the ritual of pouring beer. The billboard changes every day in relation to the progress of the piece.

Days 1-4 from Jon on Vimeo.

From the rig from Jon on Vimeo.

A very nice initiative that will undoubtedly mark more than just a few people. More information on theritualproject.com.


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Sources
- creativity-online.com
- theritualproject.com
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source
- theritualproject.com



 

Comments

1. Wednesday 2 December 2009 attime 23:16, by Michael :: http://www.sagebusiness.co.nz

I love new ideas for marketing - this one looks great but I wonder how much it cost them all up?

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