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Store The Impossible

 

Posted on March 21, 2008
Shu Wu

 

In order to promote a new Sony product called the “Micro Vault" which is a tiny 2 GB USB Flash Drive, the Promoseven advertising agency in Dubai developed 3 images under the concept that small animals can swallow giant ones. A squid, a cat and a frog were animated with a whale, an elephant and a rhinoceros inside their bodies. If you take a look at the faces of the tiny animals, it seems that they are saying "it is just a piece of cake".

“Tiny, cute but with big stomach”, this campaign shows exactly what the product does.


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