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Stratégies - Les pépins d’Apple - Press (FR)

 
 

The renowned French magazine Stratégies publishes an article about Apple’s defence strategy when their products fail. On this subject, Gregory Pouy, Communication and Strategy Director at Vanksen, remarks that Apple’s communication strategy is anti-community, lacks transparency and could cause them some serious damage in the long run. This conclusion was made based on an e-reputation study on Appledone by Vanksen agency.


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