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Sussex Safety Focuses on Love, Not Loss

 

Posted on February 1, 2010
Angela Natividad

 


It isn’t often that you see a driver’s safety video that pulls your heartstrings without compromising your gag reflex, but they’re out there and this is one of them.

Instead of focusing on the guilt-ridden moment of an accident, this piece for Sussex Safer Roads uses the fragility of happiness to encourage us to "Embrace Life" (and wear a seatbelt). The message is wordless and universal. There’s no broken glass, no impending death; there are no sinister roads, no drunk teenagers laughing uproariously; and indeed, there isn’t even a car.

It’s beautiful, perfectly painful to watch and gets right to the heart of what’s important in this life. Those compelled into action can both buckle up and join the Facebook group.


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