Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

T-Mobile’s Flash Mob Dance

 

Posted on January 19, 2009
Jessica Hartstein

 

Weekday mornings, Liverpool Street Station in London is usually bustling with commuters and activity. Last Friday, however, something very out of the ordinary took place. At 11 am, 400 dancers dressed in street clothes and station staff uniforms broke out in a choreographed 3 minute dance to a medley of hip hop, ballroom, and disco music.

Commuters were able to enjoy the surprise dance number and T-Mobile was able to film the whole operation (created by Saachi & Saachi) from several hidden cameras. T-Mobile has edited the videos and created a T-mobile advert, whose main message is, “Life’s for sharing.” The commercial was shown the next day on UK television and is currently being viralized across the blogosphere. The fact that passers-by filmed the action with their mobile phones additionally helped spread the word.

Starting in the USA, the flash mob phenomenon has become popular all around the world in the last couple of years (remember the Improv Everywhere Freeze in NY Grand Central?). This is not the first flash mob dance to take place in a London train station. However, it is likely the first promotional flash mob dance. In 2003, a London artist started the Mobile Clubbing movement, and since then London hasn’t stopped seeing flash mob dances. In 2007 for example, 4,000 individuals showed up at Victoria Station and danced to their own iPod music for 2 hours.

T-Mobile has taken a liked pop culture concept and used it effectively to create a very interesting commercial/viral video. I only wish I could have been lucky enough to have seen the spectacle live…I would have loved the surprise show that ended with everybody stopping just as fast and randomly as they had started, and continuing with their day as if nothing had happened.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Useful Stuff You Do, and Don’t, Know About Chatroulette

Roger Moore of RJMetrics recently wrote a detailed guest post on TechCrunch about some Chatroulette fun-facts. This video explains, more or less, what Chatroulette is (don’t you wish Jon Stewart made washing machine video demos?): The Daily Show With Jon (...)

 
 

Logorama Takes Oscar for Best Animated Short Film

We should’ve mentioned this sooner, but it’s never too late to pay an accolade. Short film "Logorama," the lovechild of French filmmaking group H5 (composed of François Alaux, Hervé de Crécy and Ludovic Houplain) and the first short film they’ve created from (...)

 
 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked off today with a video entitled "Emerging from the Crisis," which covers (...)

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually exclusive. And as her rabid fanbase grows — with pretty heavy representation from (...)

 
 

When Small Business Declares War on Big Business…

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. Neat and notable features include a free storefront and low cost e-commerce (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan