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The Body Shop: The Love Etc... Pre-Launch Event

 

Posted on November 19, 2009
Acia Baghdadi

 

There were 40 of them, they were full of enthusiasm, but most importantly they were with us for a whole weekend in Marseille, France, for the presentation of the new The Body Shop fragrance: Love Etc...™.

It is in a kind of crazy but mostly relaxed and a little magical atmosphere that the BuzzParadise team met up with 40 of its bloggers from France and Switzerland on a Saturday to embark on a very special train journey to Marseille.

In honor of the launch of its new Love Etc...™ fragrance, the ethical beauty company decided to invite the blogging ladies to the French metropolis Marseille to one of the largest The Body Shop boutiques in Europe to introduce them to the new fragrance before the perfume’s official launch. There were several fun activities on the agenda:

Firstly, a train ride during which the bloggers could:
- get their makeup done by Sandrine, the official The Body Shop make-up artist,
- get a hand massage by Julie, also a member of The Body Shop team,
- participate in musical blind tests mc’ed by our friend Florent,
- participate in other surprising activities around the Love Etc…™ theme.

Secondly, a The Body Shop party in a privatized boutique in which the bloggers could:
- discover the Love Etc…™ perfume (whose scent based on a mélange of jasmin, creamy musk, sandal wood and bergamot should seduce more than just a few) before its official launch. Not to forget, it contains alcohol derived from sugar cane obtained through fair trade. This is one way for The Body Shop to continue developing their fair trade program.
- discover the The Body Shop Christmas product range

This was followed by a “Fiesta du Sud” party with VIP access, champagne etc… and last but not least a “sea, relax and sun” day on the Frioul Islands for a lunch themed Love Etc…™ thanks to The Body Shop and Raphaelle.

In short, a very successful perfume launch (95% positive feedback among the participants) that allowed all to get together in a welcoming and agreeable ambiance. A huge thanks to the bloggers that attended and participated in the activities, and especially to The Body Shop, who showed that an internationally renowned brand can be available and listen to its consumers. The team gave us a warm welcome and was there for all the bloggers to ensure a great weekend.

You can find photos of the event here. For those that would like to relive the weekend in a moment, a video says more than a thousand words!


Add This

Sources
- The participating bloggers:
- Le monde est a nous
- In the city
- My sac a main
- Maquillage & Co
- Ainsi Bloggait Zarathoustra.
- The official video on Dailymotion
- The post on BuzzParadise, Vanksen’s platform connecting brands and influential bloggers
- The original post on culture-buzz.fr
- Translated by H. Turner


 

Comments

1. Friday 20 November 2009 attime 11:59, by Fred :: Your Hero

That sounds like very good relationship building! So this promotion event was organized by BuzzEvents? And being mentioned here by Vanksen as being a good campaign? Or was Vanksen also involved in this promotion? Anyway Marseille seems to be a great location for such activities.

2. Monday 23 November 2009 attime 09:32, by The culture-buzz editorial team

Hi Fred,

thanks for your comment! Yes, this type of event is very popular with bloggers and the buzz usually works very well. This particular event was organized by BuzzParadise (http://buzzparadise.com/), the Vanksen platform connecting brands and influential bloggers, but we cover interesting marketing campaigns by all kinds of agencies, so stay tuned! :) Don’t hesitate to send us campaigns you like, too!

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