Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

OUR CLIENTS

 
 

The Body Shop: "Yes To Safe Sex"

 

Posted on May 12, 2009
Acia Baghdadi

 

A few months ago, BuzzParadise was able to allow its blogger community to discover The Body Shop’s commitments concerning fair trade. Selected bloggers got the chance to meet brand representatives, debate bio-ethical cosmetics, and spread the ethical and involved brand’s message all over the Net.

Present across more than 60 countries and having more than 2,500 stores, The Body Shop positions itself as a brand that responsibly uses the world’s resources and whose packaging is 100% recyclable. Also known for its fair trade program and HIV prevention campaigns, the brand knows how to awaken people’s consciences towards the causes it supports.

Convinced that companies have the power to positively change world, The Body Shop has decided to work with BuzzParadise again, in order to launch its new campaign, "Yes Yes Yes To Safe Sex". On March 27th, in cooperation with MTV Networks, the brand launched the lip butter Temptation and the yestosafesex.com interactive website, all in the scope of their global AIDS prevention campaign, with profits going to the Staying Alive Foundation.

The foundation’s goal is to educate youth on the dangers of unprotected sex and of AIDS. Although we have a tendency to forget this, the AIDS problem is far from being resolved: 3,000 young people contract it every day, and more than half of them are between the ages of 15 and 24 years. It is time to spread the "Yes To Safe Sex" message.

BuzzParadise has called on its committed BuzzAngels and has encouraged them to voice their commitment to this cause. On the website, created by MTV, you can read the word "yes" in different languages. Throughout their navigation on the website visitors are invited to promise to commit to different good practices.

In order to thank them for their active participation, the bloggers were given a BuzzKit, which consisted of two Temptation lip butters to give to their readers. This same butter, which can be found in The Body Shop stores, is sold in a limited edition, and comes with two Durex (also a campaign partner) condoms. Through this campaign the bloggers were able to express themselves for a cause rather than for a product. Again, the The Body Shop has shown through one of its campaigns that blogs can be an effective way of getting out important messages.


Add This

Source:
- The original article on culture-buzz.fr
- Translated by H. Turner


 

Comments

1. Wednesday 13 May 2009 attime 11:17,

How many free condoms are you giving to africa ? its all just a gimic nothing is said about how much money goes to the aids campaign. Just that you support it.Just like you are against animal testing but you cannot be held responsible for the companies you outsource the testing too.So sad the company sold out to loreal

2. Wednesday 13 May 2009 attime 21:49,

$5.00 from each lip balm (all the profits) go to the staying alive foundation. Before you slam a company - perhaps you should first research it! The Body Shop make all of it’s suppliers sign a contract stating that they have not tested any of the ingredients on animals.

If people like you had their say - there would be no such thing as ethical business. Any step - is better than no step. It’s not hard to find information in this day and age - you should try it! (this comment is made in reference to the first comment).

3. Wednesday 20 May 2009 attime 08:05, by atul chatterjee

The largest condom manufacturer in the world, as far as I know, is te TTK group from Chennai, India. They should have roped them in to distribute more condoms.

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Flipboard: The Magazine You Make, for You (and iPad)

Designed for iPad, Flipboard is a content aggregator that reformats images, videos, text and other content in a magazine format that’d make any info architect beam with pride. Think of it as Netvibes for a more mobile (and aesthetically-demanding) generation. (...)

 
 

Barcelona Airport Hosts Touareg in a Snake Terrarium

Here’s a curious execution. To give the Spanish the right idea about the new Volkswagen Touareg, DDB Barcelona decided to put it in context - by building a giant snake terrarium for it in the Barcelona airport. (Terminal 1, to be exact.) The goal is to (...)

 
 

Old Spice Sees 107 Percent Sales Boost from Social Media

Earlier this month, Old Spice Guy appeared on Twitter and YouTube with a hyper-viral series of personalized responses to fans. Little time has passed since, but for a hot minute blogs and "thought leaders" infested the waves with what they called Old Spice’s (...)

 
 

Video: 5 Brand Lessons from Lady Gaga

Newcast (@newcastvivaki), the entertainment and branded content arm of VivaKi, has created a peppy and easy-to-watch little video about what brands can learn from Lady Gaga, better known as the one artist who goes consistently viral. There’s also a (...)

 
 

Every Cigarette Ever Smoked in ’Mad Men’

Non-traditional ad shop Whirled (@getwhirled) feeds off our fetish for Mad Men, and cool things that could kill us, with this slammin’ montage of every cigarette ever smoked on the show: A plug for the new season of Mad Men lends the sense this is just a (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Our References
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan