Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Tropicana Transports Sunshine to Inuvik

 

Posted on February 26, 2010
Angela Natividad

 

In Canada’s Northwest Territories, people in the wintertime go weeks without sun. (This has inspired at least one sub-par vampire movie.)

BBDO/Toronto (@BBDOWorldwide) took advantage of that dearth of dawn. To kick off Tropicana’s "Brighter Mornings for Brighter Days" campaign, they hotfooted it to the wee land of Inuvik, which had gone a full 31 days without sunlight. There, and before the bemused eyes of the general public, they erected a 36-foot-wide helium balloon that they assert "[emitted roughly the same amount of light provided by the sun]."


A little sunscreen for that ego, guys?

Just kidding. In a time when you can send a chair to the edge of space to sell TVs, I’m sure it’s more than possible to replicate the intensity of our fair star to punt orange juice.

The ad above is a glimpse of how the town reacted to its handmade sunrise, buttressed by the gentle melody of The Great Escape by Patrick Watson (also a Canadian!). As old and young bask in the balloon’s warm artificial glow, members of the Tropicana team pass out bottles of juice.

Think what you will about the motivations of the work; this cheesy moment in advertising is priceless awards show bait. And it ain’t so evil to offer light-thirsty people a glimpse of sun, even fake sun, for an afternoon. (For another example of how a brand has brought its bounty to estranged lands, for better or for worse, check out Burger King’s Whopper Virgins.)

Appropriately enough, Tropicana’s effort coincided with Inuvik’s annual Sunrise Festival, which heralds Apollo’s return after weeks of unfettered dusk and dark. I wonder if he’ll mind having been impersonated at his own party.


Add This



 

Comments

1. Tuesday 2 March 2010 attime 15:19, by Briefgold :: http://www.briefgold.de

Even though it is cheesy, and quite blatant advertising - the people there appeared to enjoy it, especially the kids, and I would be pretty ecstatic too after not seeing the sun for 31days, even if it meant being a part of an advertising campaign.

2. Wednesday 3 March 2010 attime 05:03, by Jimbo :: http://www.ushotelsgroup.com/

Well if it works then good on them...especically if people find it entertaining and different.

3. Friday 9 April 2010 attime 19:27, by chaddyb

Was This ad even shot in Inuvik? I believe that they are above the treeline in order to get the 24hrs of darkness, and yet in one of the wideshots of the town there is a "forest" of pine trees clearly visible......

4. Saturday 10 April 2010 attime 01:20, by Angela Natividad

@chaddyb Are you saying Tropicana would ... lie?!

Just kidding. I Googled a few pictures of Inuvik, and there are definitely big pockets of trees, so in this case I’d say that’s Inuvik. I put greater faith in Google Images than I would on just an orange juice brand’s word...

5. Thursday 24 June 2010 attime 21:49, by Jens :: http://www.datingsitesschweiz.com/

I agree with Briefgold on this one. I would die if I don’t get any sun for about one week, lol.

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Today’s Viral Lesson: Merengue Dancing Dog

You can never be 100% sure what type of content’s gonna go viral tomorrow, but here’s one way to increase the likelihood your video will: hitch a ride on a wave before it’s fully formed. The collective "mood" of the internet isn’t always spontaneous; there are (...)

 
 

Honoré des Prés Bottles Bio, SBUX-Style

Here’s packaging that makes you think, even if just to wonder "Why...?" French perfumier Honoré des Prés is punting a line of organic perfumes dubbed We Love New York*, packaged in American-style takeaway cups. The fragrances come in three off-beat varieties: (...)

 
 

Foursquare ’Checks In’ on Sizey NY Billboard

Once a little investors cash rolls in, even the most innovative startup seems to give in to the siren’s call of billboard ads. That said, we give you Foursquare’s crowning glory, perched triumphant at the corner of Fashion Ave. and Broadway, NYC. What is (...)

 
 

The Wilderness Downtown: HTML5 Tribute

Here’s another chance to tell the choir that collaboration in the malleable media age is important - nay, crucial. It broadens creative horizons, changes the shape of traditional boxes, betrays glimpses into the future, and opens doors you didn’t know you could (...)

 
 

FrenchWeb: Now Available in English!

From Minitel to DisMoiOù (the geolocation reviews app that predates Foursquare), it’s easy to infer that the French have an eye for where technology’s going - coupled with a discretion that keeps the invention in the dark until an anglo variant is produced. Now (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
Web Project Manager/Producer SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan