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Twitter Brand Sponsors: "Sociable Ads"

 

Posted on March 11, 2009
C. Werle

 

Mashable recently presented a new form of social media advertising: Twitter Brand Sponsors, a kind of engagement-based brand sponsorship, also named “sociable ads.”

These sociable ads are in a way similar to traditional banner ads. The brand’s name and its latest “twitts” are displayed in a banner on the right-hand column of the Mashable website. Web users can click on the brand that interests them and will be redirected to this brand’s Twitter page, where they can get product or service updates and also ask their own questions.

These sociable ads allow for an open dialogue between brands and consumers and represent a further step in social media brand adoption. The result is advantageous for both sides – consumers can engage with brands and brands can learn more about their consumers’ behavior and problems. The first companies to have opted for this new form of marketing are JetBlue and mailchimp.

What is more, Mashable has added a truly social element to its concept. Each month they will also display a charity’s twitts on their site (this month it’s the Red Cross).

These sociable ads are yet another clever way of using microblogging for advertising and will certainly contribute to Twitter’s tremendous success (read article Twitter: A Useful Tool for Companies. After all Twitter was created not even 3 years ago and already counts about 5 million users. We will surely see more creative ways of Twitt-vertising very soon.


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