BUZZ NEWS

Vanksen|Culture Buzz: The Agency that Buzzes...and Buzzes… and Buzzes

Posted on November 12, 2007
Julie Le Vacon

For a few months now the media have been taking great interest in us. Here is a brief recap (for those of you who have been spending the last weeks in Antarctica) of Vanksen|Culture Buzz press appearances:

After an article in The New York Times, the French magazine Stratégies published a detailed portrait of our company, following the launch of our blog in three languages, our rapid growth (from 22 to 85 staff members in just one year) and the opening of offices in New York, Hamburg and (coming soon) in Hong Kong:

On October 15, Elle magazine had chosen BuzzParadise for an article on blogger ROI. In Luxembourg the new free daily newspaper L’Essentiel interviewed us for an article on the blogs in the Grande Région.

On October 16, TechCrunch quoted our viral marketing campaign "Manager of the Year" for the French jobs 2.0 website Moovement which had also attracted the attention of L’Expansion.

On October 18, Vanksen together with the magazine Stratégies organised the first conference dedicated 100% to buzz: Buzz The Brand, which gathered numerous leading actors from the world of word-of-mouth marketing.

In the following edition, Stratégies also mentioned the launch of the social network MMMKenzoki which we have conceived exclusively for female ambassadors (and only for them) of the range of cosmetics Kenzoki.

On November 2 2007, Emmanuel was interviewed in the evening news of the French TV station TF1: Emmanuel Vivier (CEO & co-founder of the agency) was to be seen and heard in a reportage on the stake of brand reputation on the internet. This has become a key topic for brands which now have to monitor their image on the web and create positive buzz.

On November 7, in the French magazine Newzy.fr: companies generate buzz by lip dubbing. Newzy had asked Sophie Noël, General Director of Heaven agency, and Emmanuel Vivier to comment on the phenomenon of Lip Dub, initiated by the American agency Connected Ventures. According to Emmanuel Vivier, by Lip Dubbing companies can spruce up their image, but most of all it allows companies to give themselves a more human face. An important asset these days, when recruiting new talents is turning into a real competition.

Lip Dub: my company makes music
envoyé par newzy-fr

Technikart was interested in the phenomenon of buzz. In their November edition called “Viens-là que je te debuzz” (“Come here and I’ll debuzz you” the French magazine analysed how some brands try to create negative buzz and rumours about their competitors.

Explains Emmanuel Vivier: “Just remember the stir caused by the rumour about mixing Mentos and Coke, which was supposed to cause explosions. […] Things went so to such lengths that it was even believed that a Brazilian boy had died from such an experiment! That was not true, of course, but people were really worried. And the funny thing is that this was a remix of an old story from the seventies, just with other brands: Baileys and Schweppes, Coca-Cola and Pop Rocks…”

We thank all these media for taking such a lively interest in the phenomenon of word-of-mouth marketing (and we apologize for these 15 minutes of self-adulation). Word-of-mouth daily proves that it is a real trend which concerns all sectors. On this blog we try to share with you what has become a real passion of ours.

You can find the rest of our press review on our website: Vanksen Group.