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WWF Guerilla Marketing to Save our Planet (China)

 

Posted on April 17, 2007
Laetitia Theuriot

 

NGOs have definitely adopted alternative marketing to raise people’s awareness of pollution dangers. This time, WWF has come up with a guerrilla campaign that makes you think.

The motor of this car is kept running for a whole day. An inflatable balloon is attached to the exhaust pipe.

At the end of the day, a huge black cloud is floating in the air, carrying the message: “Look how much carbon monoxide you’ll keep out of the air we breathe by not driving for just one day."

A truth that is not surprising, but the action is impressive. The objective is to get the one message into people’s heads: Let’s act!


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1. Thursday 19 April 2007 attime 10:01, by Matthieu :: Les agitateurs de solidarité

Le WWF Chine se dechaine ! Ils ont également mené une op de guérilla avec un ours en glace. A voir sur le blog des Agitateurs

2. Wednesday 1 July 2009 attime 18:36, by Fair Marketing :: http://www.fair-marketing.biz

This is a very interesting guerilla marketing action. I would like to see more of this kind of marketing. everywhere :)

3. Wednesday 18 November 2009 attime 19:23, by Guerilla Marketing :: http://enlargemedia.com

China has made an impressive guerilla marketing campaign. This is definitely something that would catch people’s eye and get them thinking on what they can do to save our planet.

4. Thursday 19 November 2009 attime 07:17, by Edward Eng :: Market Trends in Asia

This is an incredible idea. I love it!

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