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Win the Lottery – At Your Own Risk… (Netherlands)

 

Posted on September 11, 2007
Jérémy Coxet

 

Who has not yet dreamed of being a millionaire? All the girls would love you, you would be sitting behind the steering wheel of a huge luxury class car, and in the distance your personal butler would already be waiting for you on the steps leading up to your manor-house… But: would you be able to cope with such a life, too? Would you make the right choices? The Dutch lottery invites you to find that out by way of a lively interactive video (the interface is in Dutch, but the film itself is actually in English). The production can take on the great Hollywood productions, the video is personalised, the point of view subjective, there is plenty of interactivity, several scenarios are possible… All the elements that are necessary for letting the internet user plunge into the world of a millionaire are there, plus there is this slight James Bond touch (an original, inspired soundtrack, and spirited action).

So, are you ready to take the risk of playing lotto in the Netherlands and to run the risk of becoming a millionaire? While waiting for the jackpot, the website also offers you adventures “irl” (= in real life). You can take part in a competition and try to win a daytrip in a Hummer or a night in a manor-house … you just have to tell you friends. That ought to be enough to get the buzz going.


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