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With “Fuel” Diesel has Invented the Customised Perfume

 

Posted on October 24, 2007
Cédric Puisney

 

If there is a codified universe, it is surely the one of fashion and perfume. However, Diesel has dared to modify the rules of the game with their new perfume “Fuel for Life Factory”.

For the first time a perfume can now be customised. On the perfume’s website, the clients will be able to see the perfume bottle from all angles and turn it around as they please. They can create their “own” perfume, choosing from 10 bag colours, 10 cord colours and 10 engraved logos. That makes altogether 150,000 possibilities of creating a bottle.

To stress the exceptional character of the product, only a limited edition of 20,000 bottles of the customised perfume will be for sale, for a price of 80 dollars each. An exclusive price for an exclusive product which will surely create a lot of buzz.

The official website has been online since October 22: www.diesel-parfums.com/factory.


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