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Wrangler Lets You Manipulate a Man

 

Posted on February 4, 2010
Angela Natividad

 

Still smarting from responses to "We are Animals," whose imagery left a few women feeling slightly freaked, Wrangler compensates with with Manipulate a Man, a curious introduction to its spring/summer 2010 collection.

Think "Subservient Chicken" for estrogen-charged battleaxes. Enjoy the ambient music of Markus Hasselblom while tearing off model Tony Ward’s clothes or just flinging him back and forth across your screen. You can unzip him, rip buttons asunder, shove him off ergonomic chairs and be otherwise creatively violent. It may spur your rage to note that he doesn’t wear socks in his penny loafers.

What, Tony, you couldn’t get a pair of those to go with your hanky-inspired necktie? Take THAT! (*ricochets him violently across three browsers*)

To be honest the effort freaks us out. And, knowing that committees exist to protect male rape/abuse victims — in New Zealand, anyway — we imagine it’s only a matter of time before they latch ferociously onto this otherwise-innocuous effort, giving it the coverage and scope it probably doesn’t deserve.

Meanwhilst, we’ll probably send Tony careening across the internets a few more times. God, we’re bad people. Such bad people.

Brought to life by Swedish agency Kokokaka. Learn more about its innovative! new! character drag functionality in this handy-dandy video:


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