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Yann Arthus Bertrand’s Film HOME Launched on Facebook

 

Posted on May 20, 2009
Laurent Canavese

 

"HOME" is one of the most surprising films of the year. It is a film whose objective is to make us conscious that the earth is in danger, meaning that we are as well.

A worthy successor to Al Gore’s film, An Inconvenient Truth, HOME has chosen a very particular way of making itself known. Granted, the traditional media have been used, including the written press and outdoor advertising. Television commercials will also be diffused.

In the meanwhile, HOME is also using a medium that can no longer be ignored, the social network Facebook. Today, Facebook has over 200 million users, and even advertising professionals cannot do without it any more in their media plans. For their campaign, HOME hired TBWA Auditoire, in conjunction with Vanksen-BuzzParadise for the Facebook portion.

The message of HOME is simple: "We all have a date with the planet". Its goal is also simple: to bring together the largest amount of people possible on this page in order to diffuse the video to the largest amount of viewers. We are counting on you to participate in this viralization. So join, share, and viralize!

Videos, messages from Yann Arthus Bertrand, from the director Luc Besson, as well as from Francois Henry-Pinault are all present on the film’s Facebook page. You want to know more? It’s just a click away...


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1. Friday 5 June 2009 attime 15:08, by goodplanet

Meet us on www.goodplanet.org to debate and find solutions all together against the environmental crisis.

Leave scepticism to others and take action!

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