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You’re The Next US President!

 

Posted on August 19, 2008
Alessandro Anderes-Bologna

 

Vanksen Group USA, our agency in New York, recently launched a personalized video campaign for one of its US clients, Paltalk.

Paltalk is a prominent video chat platform with over 4 million members. It enables its members to chat via video, text and voice in real time.

This campaign puts a new spin on the upcoming American Presidential campaign and uses the latest in personalized videos. The video is produced by Caid Productions and directed by Michael Sugarman.

“This campaign is a mix of the very best practices in buzz marketing and viral applications,” says Thierry Daher, CEO of Vanksen Group USA and the creative mind behind the campaign. “No wonder we have enrolled over 4 million users, just 2 months into the campaign… and without any media.” Daher continues: “Think about it: we have placed the user at the core of the experience, pressed the right buttons in each person’s ego, built our client’s brand into the storyline in a non-obtrusive way, and grounded the creative into American Culture: everyone can be President! If you add the general enthusiasm for the elections right now, a dry sense of humor, and flawless execution, you get a homerun… and that’s exactly what we have!”

Wired Magazine has already praised the campaign as the “latest and coolest internet prank”. The Washington Post has written an article about it for its online edition and additional write ups have been spotted on the New York Times blog and other key online publications, and it was even talked about on FoxNews:

The video lets you play a prank on your friends by leading them to believe that they are now the independent frontrunner in the upcoming Presidential race!

This offbeat application is sure to get a rise out of your friends and acquaintances. To play this prank on them visit the website news3online.com.


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Comments

1. Sunday 7 September 2008 attime 15:53, by Alen Todorov :: http://alentodorov.com

Congratulations Vanksen Group. This campaign was surely one of the best of this quarter. I’m very interested how much did it helped Paltalk.

2. Friday 10 October 2008 attime 01:05, by Julie Kingsley

Hey, I made the 6:00 news!!

3. Monday 11 May 2009 attime 18:37, by Anthony Jones

Check this out - very nice.

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