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Zappos: "The World’s Fastest Nudist"

 

Posted on November 4, 2009
Gauthier Lachaise

 

Meet Kyle Overstreet. An ordinary man? Absolutely not. Kyle Overstreet, this marginal man appears on YouTube in a few videos in which he is wearing nothing but espadrilles, a pair of socks, and a little Tarzan style skirt. In these videos in question, Kyle runs in New York City, proclaiming himself to be the "the world’s fastest nudist". He explains people’s comic reactions upon seeing him to journalists: “The first time you run by, they’re like, ‘Oh my god, that guy’s nude’”. “But the next time you run by, they’re like, ’That’s the world’s fastest nudist!’” Following his distinguished appearances, the videos of this out of the ordinary runner can be found on different blogs and have been seen 60,000 times.

It is true that the runner is in fact an actor hired by Zappos, a shoe and clothing store, to create buzz. The cat is let out of the bag in one of the last videos by the "almost nudist". In this video, Kyle runs with his normal clothes on. Then all of a sudden, a van stops and people wearing clothes by the famous brand get out of the van and force the runner into it. He emerges wearing a formal pants and shirt by Zappos.


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Sources
- mediadecoder
- nytimes.com
- The orginal post on culture-buzz.fr
- Translated by H. Turner

Image source
- The video on Youtube



 

Comments

1. Thursday 5 November 2009 attime 03:06, by sara :: I love being a nudist!

To me, being nude is being the same person but in a sensually charged ambience that is very pleasurable. Indeed I prefer being with with my family and other sociable mixed gender naturists in clubs and resorts for all of our recreation or relaxation. My personal best was three weeks vacation at Euronat resort in France, with everything except sandals put away for the entire duration. The strangenes of shirt and shorts to depart there was almost as strange as becoming a naturist many years before. As regards sex-life; being nude together promotes an appreciation of the pleasure that gan be given one to another. Enjoy our clothing free lifestyle!

2. Thursday 5 November 2009 attime 20:01, by Michael :: http://www.sagebusiness.co.nz

Very funny - it never ceases to amaze me what marketers come up with to promote a product or idea.

3. Sunday 8 November 2009 attime 18:15, by Vanessa

Zappos has been doing a great job of using social media and viral. They are utilizing twitter to provide updates on what their CEO is doing on daily business, as well as other employees. They are allowing their customers to step into their place of work to build a relationship. Their brand is really evolving because of their new tactics.

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