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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

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Gingerbread Man Loose in Concrete Jungle

With a campaign called Sugar Streak, Canadian firm Koodo Mobile invites would-be clients on an exhausting hunt to capture the mythic Gingerbread Man. The videos are a rip off ye olde (...)

 
Posted on December 28, 2009

Angela Natividad

 
 

Orange Christmas 2009: The Snow Ball Effect

Participate in the virtual snow ball fight

Do you feel like throwing snow balls at your friends, even if it’s still 10 degrees outside? If this is the case, it may be time to do it virtually! The French mobile provider Orange (...)

 
Posted on December 4, 2009

C. Werle

 
 

Hit The Bitch: An Advergame Creates Controversy

Is this campaign 100% gangsta or 100% idiot?

A little while ago an advergame against domestic violence called "Hit The Bitch" from Denmark created a huge controversy on the Web. The concept of the game: the Internet user virtually (...)

 
Posted on November 30, 2009
2 comments

Julien

 
 

Talk Talk: A Light Painting Campaign

Michael Bosanko’s beautiful light graffiti create buzz

Talk Talk, the subsidiary of the U.K. telephone operator Carphone, has asked artist Michael Bosanko to create a video using light painting in emblematic London locations to promote (...)

 
Posted on October 6, 2009

Valentine Nancy

 
 

Lego Entertains Big And Small...

... with UGC stop motion technology!

Lego, the famous building game that celebrated its 50th anniversary last year, is still a creative force today. Made using stop motion technology, this video is a superb UGC animation (...)

 
Posted on August 27, 2009

Faustine Henry

 
 

Burger King: The Return Of The Angry Whopper

How hungry are you?

That is the question being asked by the Canadian agency Taxi, which just completed their first campaign for Burger King. The hamburger giant that gets regularly noticed for its Crispin (...)

 
Posted on August 20, 2009

Julie Le Vacon

 
 

Zugara Launches The Cannonballz Game

Avoid the pirates’ canons!

Zugara, which had already launched the Webcam Social Shopper that allowed Internet users to try clothing on online, is now launching the Cannonballz game, based on the same principle. (...)

 
Posted on August 19, 2009

Aïcha Charpentier

 
 

Mad Men Yourself: Create Your Own Avatar

What kind of man do you want to be?

Aired by AMC, the show Mad Men traces the lives of a group of men and women working in a New York advertising firm in the 1950s. Having originally suffered a categorical rejection by (...)

 
Posted on August 4, 2009

Aïcha Charpentier

 
 

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