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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Lady-Run Rags Say ’Sleep Way to Top!’

HuffPo and Glamour Push Shut-Eye to Win

Mama told us ladies don’t sleep their way to the top. But from their lofty perches, HuffPo’s Arianna Huffington and Glamour’s Cindi Leive advocate doing just that — and for more important (...)

 
Posted on January 6, 2010

Angela Natividad

 
 

Laptop-Toting Bloggers Invade Fashion’s Frontlines

Elitists Gnash Teeth in Angst

Given that you’re reading this, you probably don’t need anyone to explain the importance of blogging to you — or the growing relevance of bloggers to industry events. One of Twitter (...)

 
Posted on December 30, 2009

Angela Natividad

 
 
dm_medium

Evian Live Young: The Teaser

A campaign to discover on evianliveyoung.com

Evian has just launched a teasing campaign in order to promote their new website, evianliveyoung.com, in which the stars are... babies. They are little, they are talented... they are (...)

 
Posted on June 26, 2009

Laure Pignat

 
 

Social Media Influence Women Heavily

Especially blogs have gained importance

Out of a sample of 3000 women that use the Internet at least once a week, a study done by BlogHer and iVillage (the two largest female online communities) in collaboration with Compass (...)

 
Posted on June 16, 2009
1 comment

Aïcha Charpentier

 
 

Blog Boom in China?

Blog communities in the world’s most populated country

Just as US bloggers have managed to form their own big and strong communities, it should be no surprise that other countries/languages are achieving the same blogger community success. (...)

 
Posted on January 30, 2009
1 comment

Gonzague Dambricourt

 
 

LegitiName: SEO and Brand News

A blog about all you need to know about e-reputation

SEO, buzz monitoring, cybersquatting, etc. Sound like things you’d like to read more about? Here’s a link you’ll be sure to want to bookmark: LegitiName, a blog about today’s online brand (...)

 
Posted on January 28, 2009

C. Werle

 
 

iPhone Bowling Accident in Beijing Metro

A viral video shows just how popular iPhone Bowling is

Even though the iPhone isn’t officially being sold yet in China, it is estimated that 1.5 to 2 million Chinese already have an unblocked iPhone. Despite being made in China, the iPhone (...)

 
Posted on January 19, 2009

Julie Le Vacon

 
 

Express.fr Invites Bloggers to Write

Journalists and bloggers can indeed collaborate

The conflict and tension between journalists and bloggers is not new. The big debate between the two has been between complete transparency and content quality. This debate has shown (...)

 
Posted on January 14, 2009

Romain Becker

 
 

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