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Buzz Marketing




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Lady Gaga Pushes Tees for Haiti Relief

100% of Proceeds Go to Distressed Country

Lady Gaga taps into both her style and her influence by releasing a self-designed T-shirt in support of Haiti. Set in the colours of the Haitian flag, a pop image of the singer is (...)

 
Posted on January 25, 2010
3 comments

Angela Natividad

 
 

Blue Dot Tracks the Journeys of Chairs

Curb-Mining Experiment Gives Objects a Story

The furniture architects at Blue Dot Studio used a combination of GPS and big brotherish video

 
Posted on January 13, 2010
1 comment

Angela Natividad

 
 

The Moral of the H&M Waste Debacle

Will Your Workflow Pass the Twitter Test?

Magnus in the company of willfully torn tee When transparency rules the day, high-profile brands ought to know that everything they do is going to be ... well, treated in a (...)

 
Posted on January 11, 2010
2 comments

Angela Natividad

 
 

Classical Beauties Slim Down in Anorexic Art

ANAD Draws Eyes to Distortions in Body Image

For the National Association of Anorexia Nervosa and Associated Eating Disorders (ANAD), and to raise awareness of eating disorders among Germans, Ogilvy/Frankfurt took classical (...)

 
Posted on January 8, 2010

Angela Natividad

 
 

IKEA Foregoes Banners for Free Facebook Love

A Low-Cost Execution with High Pass-Along Potential

To build buzz for its new store in Malmö, Sweden, IKEA used Facebook to make evangelists out of people who love themselves some free homemaking bricabrac. It started by creating a (...)

 
Posted on January 4, 2010

Angela Natividad

 
 
dm_medium

Logitech Launches Their New SqueezeBox™ With Queen

Participate in the longest version of "We Will Rock You"

This year, Logitech gives themselves a great push in their communication campaign based on a collaboration with the cult rock group Queen. The company offered their SqueezeBox™ users an (...)

 
Posted on December 15, 2009

David Pihen

 
 

COM.IN Archives 1,300 Swiss Advertising Campaigns

Discover the best ad campaigns from Switzerland!

A few weeks ago, COM.IN, the "communication and media magazine" in French-speaking Switzerland, started offering an archiving service on their website (travelling.cominmag.ch.) It is (...)

 
Posted on November 27, 2009

David Pihen

 
 

Looking Back At The "Monitoring Social Media 09" Conference

Feedback on the e-reputation and buzz monitoring conference in (...)

Over 200 experts in e-reputation and buzz monitoring, advertisers and agencies all gathered for the Monitoring Social Media 09 conference in London, organized by Luke Brynley Jones, (...)

 
Posted on November 27, 2009

Emmanuel Vivier

 
 

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