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Buzz Marketing




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Lady Gaga: One Artist Who Goes Consistently Viral

’Once You Kill a Cow, You Gotta Make a Burger’

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

Have You Got What it Takes to Join the Marmarati?

Marmite XO Rocks Bloggers for Yeasty Handmade Spread

For those of you unimaginative enough to be all, "Social media is not for my brand," here’s evidence it can be for any brand that knows how to wield it properly. Because by gad, if (...)

 
Posted on March 4, 2010
2 comments

Angela Natividad

 
 

Burberry, in First-Ever 3D Livestream Fashion Show...

...Extends Mighty Hand to Bloggers!

To ensure broad viewership of its Autumn Winter 2010/11 womenswear show, which happens today, Burberry selected 70 top-notch fashion bloggers around the world to host a livestream, (...)

 
Posted on February 23, 2010

Angela Natividad

 
 

Become Benetton’s Next Top Model!

(No Worries, Toscani’s Camera Won’t Be Anywhere Nearby.*)

Following in the footsteps of G-star and Playboy, United Colors of Benetton launches It’s:My:Time, a global casting competition. The process is blunt, appealing and simple: "Upload (...)

 
Posted on February 17, 2010
1 comment

Angela Natividad

 
 

Aussies Get :30 of Fame, Courtesy of Cadbury

Record Yourself in Various States of Awkward Mastication!

Under the heading "It’s No Picnic," Cadbury is challenging Australian users to try eating a nut-, wafer- and caramel-stuffed Picnic bar in the space of 30 seconds. At the end of each (...)

 
Posted on February 11, 2010
2 comments

Angela Natividad

 
 

Lady Gaga Pushes Tees for Haiti Relief

100% of Proceeds Go to Distressed Country

Lady Gaga taps into both her style and her influence by releasing a self-designed T-shirt in support of Haiti. Set in the colours of the Haitian flag, a pop image of the singer is (...)

 
Posted on January 25, 2010
3 comments

Angela Natividad

 
 

Blue Dot Tracks the Journeys of Chairs

Curb-Mining Experiment Gives Objects a Story

The furniture architects at Blue Dot Studio used a combination of GPS and big brotherish video

 
Posted on January 13, 2010
1 comment

Angela Natividad

 
 

The Moral of the H&M Waste Debacle

Will Your Workflow Pass the Twitter Test?

Magnus in the company of willfully torn tee When transparency rules the day, high-profile brands ought to know that everything they do is going to be ... well, treated in a (...)

 
Posted on January 11, 2010
2 comments

Angela Natividad

 
 

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