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Opinions & Interviews




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Buzzcast #65 / Steve Rubel / Edelman Digital

While Steve Rubel, VP of Edelman Digital, was travelling around Europe and speaking at conferences for his agency, Edelman invited 10 bloggers to meet him for lunch in Milan on Monday (...)

 
Posted on May 21, 2008

Cédric Puisney

 
 

Buzzcast #64 / Matt Mullenweg / Wordpress

For the occasion of the iWordCamp which took place in Milan, Italy, on the 10th of May 2008, Luca Conti from BuzzParadise met Matt Mullenweg, the founding developer of Wordpress. The (...)

 
Posted on May 21, 2008

Cédric Puisney

 
 

Buzzcast #63 / Hugh McLeod / Gapingvoid.com

An interview took place in Berlin on the 13th of October 2007, with Hugh McLeod, cartoonist and blogger (Gapingvoid.com) specialized in web 2.0 and marketing. The interview was (...)

 
Posted on May 13, 2008

Cédric Puisney

 
 

Buzzcast # 62 / Greg Furman / Luxury Marketing Council

An interview with Greg Furman from the Luxury Marketing Council, an exclusive, “by invitation only” collaborative organization that brings together the smartest, most imaginative (...)

 
Posted on December 4, 2007
1 comment
 
 

Buzzcast # 61 / Shawn Gold / MySpace

An interview with Shawn Gold, senior vice president for marketing and content at MySpace, an online community that "lets you meet your friends’ friends", conceived for anyone from (...)

 
Posted on December 4, 2007
 
 

Buzzcast # 60 / Sven Dörrenbächer / Daimler Chrysler AG (Germany)

An interview with Sven Dörrenbächer from Daimler Chrysler AG Germany on branding and communication online. The interview was conducted by Vanksen Group in cooperation with (...)

 
Posted on November 13, 2007

Cordula Werle

 
 

Buzzcast # 59 / Bernd Pitz / Selbstverständlich (Germany)

An interview with Bernd Pitz, from Selbstverständlich consulting and editing agency, about web 1.0 and web 2.0. The interview was conducted by Vanksen Group in cooperation with (...)

 
Posted on October 30, 2007

Cordula Werle

 
 

Buzzcast #58 / Sandrine Szabo / Swiss Web 2.0 (Switzerland)

Meeting Swiss Web 2.0 @Cisco – Cisco in Second Life / World (...)

An interview with Sandrine Szabo, director and editor-in-chief of Profession-web.ch and organiser of the network Swiss Web 2.0. The interview was conducted by Vanksen Group, during the (...)

 
Posted on October 25, 2007
1 comment

David Pihen

 
 

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