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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Being HJ_Heinz: Lessons Learned from Brand Squatting

...And How NOT to Behave When Being Squatted

When you’re a marketer wielding a hefty brand, it’s not easy discovering a social network you hardly paid attention to has blown up overnight — and, worse still, the name of your brand is (...)

 
Posted on February 15, 2010
2 comments

Angela Natividad

 
 

Buzzcast #72: Sven Markschläger / Jägermeister

An interview with the head of digital marketing (Germany)

Sven Markschläger is head of digital marketing at Jägermeister Germany. The brand Jägermeister is present in different countries and pursues a local niche marketing policy, based on local (...)

 
Posted on June 9, 2009

C. Werle

 
 

Buzzcast #71: Scott Monty / Ford Motor Company

An interview with the head of social media

Scott Monty is head of social media for Ford Motor company. In this interview he explains how Ford recognized that is was strategically important for them to be a leader in digital (...)

 
Posted on June 2, 2009

C. Werle

 
 

Buzzcast #70: Steven Erich / Crispin Porter plus Bogusky

Why many small ideas can be better than one big idea

Steven Erich is a partner and group account director at Crispin Porter + Bogusky, one of the most creative agencies worldwide responsible for many successful campaigns like for example (...)

 
Posted on May 19, 2009
3 comments

C. Werle

 
 

Buzzcast #69: David Armano / Dachis Corp

An interview with a worldwide renowned expert in social (...)

David Armano, former vice president of Experience Design for Critical Mass in Chicago, just recently joined Dachis Corp agency as a Senior Partner. The agency focuses on social business (...)

 
Posted on May 4, 2009
3 comments

C. Werle

 
 

Buzzcast #68: Richard Owen / Sat Metrix

An interview with the CEO of Sat Metrix

Richard Owen is the CEO of Sat Metrix. In this interview he talks about how to advertise to ”generation on demand,” about the challenges for brands, the importance of customer experience, (...)

 
Posted on April 30, 2009

C. Werle

 
 

Buzzcast #67: Charlie Schick / Nokia

An interview with the editor-in-chief of Nokia Conversations

Charlie Schick is the editor-in-chief of Nokia conversations, a blog covering stories from the company, talking about environment, design, technology, products, services, business, and (...)

 
Posted on April 22, 2009

C. Werle

 
 

Buzzcast #66 / Freddy Mini / Netvibes

An interview with the CEO of Netvibes

Freddy Mini, the CEO of Netvibes, was recently interviewed by Emmanuel Vivier, the CEO of Vanksen during the Marketing 2.0 Conference (co-organized by Vanksen) that took place at the (...)

 
Posted on April 20, 2009

Julie Le Vacon

 
 

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