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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

American Apparel Creates Crowdsourced Lookbook

AA Customers Appear in Various States of Artful Glam

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries (...)

 
Posted on March 10, 2010

Angela Natividad

 
 

French Connection Leaps Headfirst into ChatRoulette

Because Who Isn’t On There for a Good FCUK?

One of the best ways to engage people is by challenging their competence, particularly in areas like eating or wooing. Armed with the latter, French Connection United Kingdom (better (...)

 
Posted on March 4, 2010

Angela Natividad

 
 

’Please Don’t Rob Me’ Gives Socnet-Stalking Robbers Pause

Why Stop Sharing When You Can Say You Own a Gun?

You’ve probably heard of Please Rob Me, a tongue-in-cheek site that aggregates the tweets of people who use Twitter to share their real-time locations on FourSquare. The object of (...)

 
Posted on February 22, 2010

Angela Natividad

 
 

Twestival Paris Supports Concern Worldwide

Help Use Social Media for Social Good

Twestival Paris 2010 is coming this March 25th! Twestival’s like a tweet-up, but better. Naturally you’ll have fun and bond with Twitter users from near and far — but there’s also a (...)

 
Posted on February 22, 2010

Angela Natividad

 
 

Become Benetton’s Next Top Model!

(No Worries, Toscani’s Camera Won’t Be Anywhere Nearby.*)

Following in the footsteps of G-star and Playboy, United Colors of Benetton launches It’s:My:Time, a global casting competition. The process is blunt, appealing and simple: "Upload (...)

 
Posted on February 17, 2010

Angela Natividad

 
 

Aussies Get :30 of Fame, Courtesy of Cadbury

Record Yourself in Various States of Awkward Mastication!

Under the heading "It’s No Picnic," Cadbury is challenging Australian users to try eating a nut-, wafer- and caramel-stuffed Picnic bar in the space of 30 seconds. At the end of each (...)

 
Posted on February 11, 2010
2 comments

Angela Natividad

 
 

Playboy’s Next Cover Girl Shall Rise from the ’Net

By the Strength of Her Own Webcam, No Less!

Ahh, the internet finally comes full-circle. Playboy, which represents one of the classier ways you can sell your skin without gaining too much skank cred, has made it possible for (...)

 
Posted on February 5, 2010

Angela Natividad

 
 

TurboTax Launches ’Friends Like You’ Socnet

Because Tax Time Should Be a Social Experience...?

About three years late on the "everybody should have a proprietary social network!" train, TurboTax launches Friends Like You, which promises to make it easy for "people with similar (...)

 
Posted on February 3, 2010
2 comments

Angela Natividad

 
 

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