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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Planestupid: Why Aviation Kills Polar Bears

"Every time you fly you knock a polar bear off a cloud"

These days, we talk a lot about global warming. Mother London agency has just created a viral video for Planestupid that shows the consequences of this phenomenon in a very shocking (...)

 
Posted on November 30, 2009
1 comment

C. Werle

 
 

Goodvertising: The Advertising Model Of The Future?

The ethical, responsible and sustainable marketing revolution

Contagious has recently published an exclusive report entitled "Goodvertising: The ethical, responsible and sustainable marketing revolution". According to Contagious, people and (...)

 
Posted on September 22, 2009
3 comments

C. Werle

 
 

DDB Apologizes For Controversial "9/11" Ad

A WWF campaign raises debate and creates bad buzz

DDB Brazil has apologized for their controversial campaign for the WWF, repeating that the "end of the world" montage in the print and video campaign was not intended to hurt Americans’ (...)

 
Posted on September 21, 2009
2 comments

C. Werle

 
 

WWF: 1000 Melting People

The illustrated consequences of global warming

Global warming? Scientists talk to us about it, but it is difficult to believe in it and to imagine the consequences of such a massive phenomenon. WWF Germany created this street (...)

 
Posted on September 16, 2009

C. Werle

 
 

Drive Or Die

Guard your health, driving can kill you!

Following the "Smoking Kills" warnings printed on packs of cigarettes in numerous European countries since 2005, the blogger Copenhagenize suggests a creative billboard that would apply (...)

 
Posted on August 11, 2009

Clémence Hecquet

 
 

A Sticker to Reduce Global Warming

Simple and efficient ambient marketing to save energy

In order to raise awareness of global warming and the environment, SOSrainforest.com, an organization that lobbies for rainforest preservation, has created an original sticker. (...)

 
Posted on June 22, 2009
2 comments

Aïcha Charpentier

 
 

Warning To Sharks: Humans Are Dangerous!

Creative ambient marketing to save an endangered species

In order to spread an environmental message, Saatchi & Saatchi South Africa has created a nice ambient marketing campaign. The agency stuck stickers on the inside of a shark tank at (...)

 
Posted on June 16, 2009

C. Werle

 
 
dm_medium

Yann Arthus Bertrand’s Film HOME Launched on Facebook

Become a fan to support a good cause

"HOME" is one of the most surprising films of the year. It is a film whose objective is to make us conscious that the earth is in danger, meaning that we are as well. A worthy (...)

 
Posted on May 20, 2009
1 comment

Laurent Canavese

 
 

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