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Guerilla/street Marketing




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Heineken Lures Soccer Fans into Classical Music Beartrap

Obedient Boyfriends Rewarded with Big-Screen UEFA Treatment

The most sacred moment guys have left is watching soccer with friends — a moment increasingly at risk. To remind Italian men of the preciousness of this time, Heineken organized a fake (...)

 
Posted on March 15, 2010
3 comments

Angela Natividad

 
 

IKEA Cozies Up the Paris Métro

Bringing Some Home to Cold Concrete

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, (...)

 
Posted on March 11, 2010
3 comments

Angela Natividad

 
 

KLM Promises an Experience Most Levitational

Does This Mean No Armrest Restrictions?

In December, KLM Royal Dutch Airlines generated a ton of curiosity for its Economy Comfort option at Amsterdam Airport, where a guy on a platform sat, legs crossed, casually reading a (...)

 
Posted on March 1, 2010
1 comment

Angela Natividad

 
 

Tropicana Transports Sunshine to Inuvik

Spreading the Gospel of Juice to Those in the Shadows

In Canada’s Northwest Territories, people in the wintertime go weeks without sun. (This has inspired at least one sub-par vampire movie.) BBDO/Toronto (@BBDOWorldwide) took advantage of (...)

 
Posted on February 26, 2010
2 comments

Angela Natividad

 
 

For Love of Promotion, Sony Stages Awkward ’Theft’

Feeble Guerrilla Attempt Puzzles Amsterdam

In Amsterdam proper there are these giant letters that spell "I Amsterdam," the city slogan. They’re kind of like the "Hollywood" sign in the sense that they’re a well-known, (...)

 
Posted on February 25, 2010

Angela Natividad

 
 

Pretty in Pink: The Fiat 500

...Need Some Acrylics to Go with that Paint Job?

Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted (...)

 
Posted on February 8, 2010

Angela Natividad

 
 

Retailers Turn Talent Agents at General Pants

Apparel Brand Launches Contract-Free Record Label

Here’s a promotional tactic that solves a big gaping problem in the music industry: Australian apparel label General Pants is launching a record label, Major Label, which will appear on (...)

 
Posted on February 2, 2010

Angela Natividad

 
 

Adidas Brings Star Wars to the Streets

Geektastic Shoe Line Boasts Hard Pop Sponsorship

A passel of hot faces throw their weight behind this video pushing Adidas’ Star Wars line of kicks. Keep your eyes peeled over the course of :59, (...)

 
Posted on January 20, 2010

Angela Natividad

 
 

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