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Influential Marketing




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Lady Gaga: One Artist Who Goes Consistently Viral

’Once You Kill a Cow, You Gotta Make a Burger’

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

Burberry, in First-Ever 3D Livestream Fashion Show...

...Extends Mighty Hand to Bloggers!

To ensure broad viewership of its Autumn Winter 2010/11 womenswear show, which happens today, Burberry selected 70 top-notch fashion bloggers around the world to host a livestream, (...)

 
Posted on February 23, 2010

Angela Natividad

 
 

Lady Gaga Pushes Tees for Haiti Relief

100% of Proceeds Go to Distressed Country

Lady Gaga taps into both her style and her influence by releasing a self-designed T-shirt in support of Haiti. Set in the colours of the Haitian flag, a pop image of the singer is (...)

 
Posted on January 25, 2010
3 comments

Angela Natividad

 
 

G-Star Summons Social Influencers to Fashion Week

Bring Your Flips, Your Laptops, Your Saucy Rage!

We’ve mentioned before that prominent fashion bloggers are starting to invade the front rows of fashion shows at the invitation of high-end brands — to the chagrin of many industry (...)

 
Posted on January 20, 2010
1 comment

Angela Natividad

 
 

Laptop-Toting Bloggers Invade Fashion’s Frontlines

Elitists Gnash Teeth in Angst

Given that you’re reading this, you probably don’t need anyone to explain the importance of blogging to you — or the growing relevance of bloggers to industry events. One of Twitter (...)

 
Posted on December 30, 2009

Angela Natividad

 
 
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The Body Shop: The Love Etc... Pre-Launch Event

A product launch with influential BuzzParadise bloggers

There were 40 of them, they were full of enthusiasm, but most importantly they were with us for a whole weekend in Marseille, France, for the presentation of the new The Body Shop (...)

 
Posted on November 19, 2009
2 comments

Acia Baghdadi

 
 
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The Body Shop: "Yes To Safe Sex"

BuzzParadise bloggers support HIV awareness campaign

A few months ago, BuzzParadise was able to allow its blogger community to discover The Body Shop’s commitments concerning fair trade. Selected bloggers got the chance to meet brand (...)

 
Posted on May 12, 2009
3 comments

Acia Baghdadi

 
 
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Tribord: Decathlon Launches An Innovative Kite

BuzzParadise invited bloggers to try out the product

For the past few years, BuzzParadise has been setting itself apart through its ability to intervene in different domains and for different types of products (luxury, automobile, new (...)

 
Posted on April 28, 2009

Gonzague Dambricourt

 
 

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