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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Diesel Gets Stupid

Brand Promotes Pride in the Pejorative

Diesel’s got a reputation for throwing all its weight behind unlikely slogans that make us cringe or smirk ironically, but mostly cringe. (An example that comes to mind is "Are You (...)

 
Posted on January 19, 2010
4 comments

Angela Natividad

 
 

Classical Beauties Slim Down in Anorexic Art

ANAD Draws Eyes to Distortions in Body Image

For the National Association of Anorexia Nervosa and Associated Eating Disorders (ANAD), and to raise awareness of eating disorders among Germans, Ogilvy/Frankfurt took classical (...)

 
Posted on January 8, 2010

Angela Natividad

 
 

The New York Times Presents Its Portfolio

Discover Web innovation catering to advertisers

Discover the latest attention grabbing and digital innovation by The New York Times. The most prestigious of American newspapers has just launched its superb online portfolio to show (...)

 
Posted on November 12, 2009

Valentine Nancy

 
 

DDB Apologizes For Controversial "9/11" Ad

A WWF campaign raises debate and creates bad buzz

DDB Brazil has apologized for their controversial campaign for the WWF, repeating that the "end of the world" montage in the print and video campaign was not intended to hurt Americans’ (...)

 
Posted on September 21, 2009
2 comments

C. Werle

 
 

Fly Away With Ecuador Airlines

Escape through print...

Even though traditional media is losing its impact to newer forms of media, it is interesting to see that thanks to this campaign, there are still creative traditional print campaigns. (...)

 
Posted on September 14, 2009

Aïcha Charpentier

 
 

CBS: A Video Player In Weekly Magazine

Could this be the future of the press?

As of a few years ago, many newspapers have jumped into the digital realm thinking that the future of information could only be in 2.0. The printed press world has gradually found its (...)

 
Posted on August 31, 2009

Faustine Henry

 
 

Luxury Brands and Communication

Are luxury brands making a run for online experiences?

Thanks to an article published in the last edition of "Magazine," "Le luxe et la presse dans 10 ans" ("Luxury brands and the press in 10 years"), we’ve been able to learn a bit about (...)

 
Posted on February 23, 2009

Christelle Lecomte

 
 

Onitsuka Tigers’ Zodiac Race

Asics’ Made of Japan campaign

Asics, one of the most trusted running shoe brands in the world, is celebrating its 60th anniversary this year. Founded in Kobe, Japan in 1949, the shoe maker was originally known as (...)

 
Posted on February 6, 2009
1 comment

Jessica Hartstein

 
 

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