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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Technicolor Mad Hatter Obstructs LA Times Front Page

Because What Could Possibly Be More Newsworthy?

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a (...)

 
Posted on March 11, 2010

Angela Natividad

 
 

American Apparel Creates Crowdsourced Lookbook

AA Customers Appear in Various States of Artful Glam

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries (...)

 
Posted on March 10, 2010

Angela Natividad

 
 

Influencia’s Carnet de Tendance: Tomorrow’s Digi-Mag Model

Finally, an iPad-Ready Content Format!

At long last, a publication that makes us feel like we’re living in the 21st century! Influencia.net, a French ad, media and trends publication, has launched what it considers to be (...)

 
Posted on February 17, 2010

Angela Natividad

 
 

Diesel Gets Stupid

Brand Promotes Pride in the Pejorative

Diesel’s got a reputation for throwing all its weight behind unlikely slogans that make us cringe or smirk ironically, but mostly cringe. (An example that comes to mind is "Are You (...)

 
Posted on January 19, 2010
5 comments

Angela Natividad

 
 

Classical Beauties Slim Down in Anorexic Art

ANAD Draws Eyes to Distortions in Body Image

For the National Association of Anorexia Nervosa and Associated Eating Disorders (ANAD), and to raise awareness of eating disorders among Germans, Ogilvy/Frankfurt took classical (...)

 
Posted on January 8, 2010

Angela Natividad

 
 

The New York Times Presents Its Portfolio

Discover Web innovation catering to advertisers

Discover the latest attention grabbing and digital innovation by The New York Times. The most prestigious of American newspapers has just launched its superb online portfolio to show (...)

 
Posted on November 12, 2009

Valentine Nancy

 
 

DDB Apologizes For Controversial "9/11" Ad

A WWF campaign raises debate and creates bad buzz

DDB Brazil has apologized for their controversial campaign for the WWF, repeating that the "end of the world" montage in the print and video campaign was not intended to hurt Americans’ (...)

 
Posted on September 21, 2009
2 comments

C. Werle

 
 

Fly Away With Ecuador Airlines

Escape through print...

Even though traditional media is losing its impact to newer forms of media, it is interesting to see that thanks to this campaign, there are still creative traditional print campaigns. (...)

 
Posted on September 14, 2009

Aïcha Charpentier

 
 

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