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Social Networks & 2.0




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

French Connection Leaps Headfirst into ChatRoulette

Because Who Isn’t On There for a Good FCUK?

One of the best ways to engage people is by challenging their competence, particularly in areas like eating or wooing. Armed with the latter, French Connection United Kingdom (better (...)

 
Posted on March 4, 2010

Angela Natividad

 
 

Have You Got What it Takes to Join the Marmarati?

Marmite XO Rocks Bloggers for Yeasty Handmade Spread

For those of you unimaginative enough to be all, "Social media is not for my brand," here’s evidence it can be for any brand that knows how to wield it properly. Because by gad, if (...)

 
Posted on March 4, 2010
2 comments

Angela Natividad

 
 

Being HJ_Heinz: Lessons Learned from Brand Squatting

...And How NOT to Behave When Being Squatted

When you’re a marketer wielding a hefty brand, it’s not easy discovering a social network you hardly paid attention to has blown up overnight — and, worse still, the name of your brand is (...)

 
Posted on February 15, 2010
2 comments

Angela Natividad

 
 

Coca-Cola Elaborates on Fans-First Philosophy

Slideshare Presentation Tells All!

Here’s something worth perusing: "Coke’s ’Fans First’ Approach in Social Communities," a Slideshare presentation by group director Michael Donnelly of worldwide interactive marketing. We (...)

 
Posted on February 15, 2010

Angela Natividad

 
 

Distilling the Buzz on Google Buzz

What’s it About? ...And Should We Care?

Welcome to Google Buzz, which, at less than 24 hours old, is now the hottest hype in social media today. In an article aptly titled "If Google Wave is the Future, Google Buzz is the (...)

 
Posted on February 10, 2010
1 comment

Angela Natividad

 
 

TurboTax Launches ’Friends Like You’ Socnet

Because Tax Time Should Be a Social Experience...?

About three years late on the "everybody should have a proprietary social network!" train, TurboTax launches Friends Like You, which promises to make it easy for "people with similar (...)

 
Posted on February 3, 2010
2 comments

Angela Natividad

 
 

Pepsi Issues Grants to ’Refreshing’ Ideas

Cast Votes to Make Pop Pay!

Last week we were merched on the idea that buying Girl Scout cookies could quite possibly save the world. If you need something equally altruistic to wash down all those Tagalongs and (...)

 
Posted on February 1, 2010
1 comment

Angela Natividad

 
 

Global Social Media Time Rises 82 Percent YOY

Expectedly, Twitter and Facebook Lead Pack

New metrics from Nielsen reveal that users spent 5.5 hours on socnets like Facebook and Twitter in December ’09, representing an 82% rise from the roughly 3 hours spent in December ’08. (...)

 
Posted on January 27, 2010

Angela Natividad

 
 

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