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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Search is the New Art of Storytelling

...and ’Search Stories’ Makes Google the Definitive Storyteller

Super Bowl Sunday’s come and gone, but we’re still reeling over the sublime TV debut of Google’s "Search Stories" campaign. "Parisian Love," which aired in the third quarter of the game, (...)

 
Posted on February 9, 2010

Angela Natividad

 
 

Sussex Safety Focuses on Love, Not Loss

Because a Safe Mindset is About Protecting What’s Dear

It isn’t often that you see a driver’s safety video that pulls your heartstrings without compromising your gag reflex, but they’re out there and this is one of them. (...)

 
Posted on February 1, 2010

Angela Natividad

 
 

’Get a Mac’ Crowned Ad Campaign of Decade

AdWeek Showcases 66 Spots from ’06-Present

In addition to naming the US Agency of

 
Posted on January 25, 2010

Angela Natividad

 
 

Republic of Bacon Fuels Existing Bacon Zeal

Gratuitous Meatplay Sanctioned by Online Utopia

From what we can tell, it’s the intention of RepublicofBacon.com to give bacon lovers a safe, accepting place to manipulate their meat of choice in magnificent new ways. And it’s not (...)

 
Posted on January 22, 2010
1 comment

Angela Natividad

 
 

New Angles Introduced to Reality Show Voyeurism

...Who Doesn’t Like Watching Hot Listless Chicks Do Laundry?

Imagine if the prototype cast of The Real World had ambitions, was slightly more glamorous and infinitely more self-entitled. What’ve you got? Simon Fuller’s new reality show, If I Can (...)

 
Posted on January 21, 2010

Angela Natividad

 
 

The Sun Tears a Page Out of iPhone’s Playbook

Paper Touts Self as ’Must-Have Handheld Accessory’

UK rag The Sun tries drawing tech-savvy eyes back to printed news, using a campaign that uses iPhone’s design/simplicity ad format against it. The so-called Sun Version 4.0, a play on (...)

 
Posted on January 19, 2010
2 comments

Angela Natividad

 
 

Breaking News! Meth Still Deadly

But Depictions Are So Much More Vivid!

Little has changed between drug PSAs past and present besides the means and the magic with which organizations broadcast the s

 
Posted on January 15, 2010

Angela Natividad

 
 

Singstar: ’Sure, Sing; Just Sing Well’

Because the World Can Always Use Another Karaoke Game

We were really prepared to hate this ad, which features a peppy girl going about her day while slaughtering the living aerosol out of an oldie. But apparently Sony Computer (...)

 
Posted on January 14, 2010
3 comments

Angela Natividad

 
 

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