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Specsavers Appropriates Axe/Lynx’s ’Billions’

Fragrant Pits Won’t Save You if Your Glasses are Gross

Axe-Lynx has blown its last few years of strength in the men’s care industry — an arena in which it was fairly new and surprisingly successful — proving itself a one-trick pony: use our (...)

 
Posted on March 16, 2010
 
 

iPad Flowers to Life During Oscars Commercial Break

It’s Pretty, You Want It, Let’s Dance!

The Oscars are a bit of a darling for Apple, which chose the event to air its first-ever iPhone ad in 2007, months before the phone itself made an appearance in the market. This year, (...)

 
Posted on March 8, 2010
 
 

Tropicana Transports Sunshine to Inuvik

Spreading the Gospel of Juice to Those in the Shadows

In Canada’s Northwest Territories, people in the wintertime go weeks without sun. (This has inspired at least one sub-par vampire movie.) BBDO/Toronto (@BBDOWorldwide) took advantage of (...)

 
Posted on February 26, 2010
2 comments
 
 

Asics ’Running’ Lends Enchanted Glow

Daybreak Swathes Lonely Runners in Mystery

Maybe once or twice a year, you come across an ad that guides you gently into suspension of disbelief. These moments are precious and should be savored with tea or some similar warmy (...)

 
Posted on February 24, 2010
 
 

Nike Weds Diversity of Sports in Human Chain

Everybody Gets Knocked Down; How Quick Do You Get Up?

Nike’s "Human Chain," by Wieden + Kennedy/Portland, uses melody and similar movements in a global, even obscure, collection of sports to thread them together in a harmony of lasting (...)

 
Posted on February 16, 2010
 
 

Aussies Get :30 of Fame, Courtesy of Cadbury

Record Yourself in Various States of Awkward Mastication!

Under the heading "It’s No Picnic," Cadbury is challenging Australian users to try eating a nut-, wafer- and caramel-stuffed Picnic bar in the space of 30 seconds. At the end of each (...)

 
Posted on February 11, 2010
2 comments
 
 

Diet Coke Gives Heart Health a Branding Boost

Stick Figure Spots Help Push ’The Heart Truth’

This is a classic example of what you go to Wieden + Kennedy/Portland for: work that’s simple and direct, never leaning too heavily on contrived emotion — almost classic, really. When (...)

 
Posted on February 11, 2010
 
 

Search is the New Art of Storytelling

...and ’Search Stories’ Makes Google the Definitive Storyteller

Super Bowl Sunday’s come and gone, but we’re still reeling over the sublime TV debut of Google’s "Search Stories" campaign. "Parisian Love," which aired in the third quarter of the game, (...)

 
Posted on February 9, 2010
 
 

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