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Viral & Seeding




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Search is the New Art of Storytelling

...and ’Search Stories’ Makes Google the Definitive Storyteller

Super Bowl Sunday’s come and gone, but we’re still reeling over the sublime TV debut of Google’s "Search Stories" campaign. "Parisian Love," which aired in the third quarter of the game, (...)

 
Posted on February 9, 2010

Angela Natividad

 
 

Pretty in Pink: The Fiat 500

...Need Some Acrylics to Go with that Paint Job?

Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted (...)

 
Posted on February 8, 2010

Angela Natividad

 
 

Pepsi Issues Grants to ’Refreshing’ Ideas

Cast Votes to Make Pop Pay!

Last week we were merched on the idea that buying Girl Scout cookies could quite possibly save the world. If you need something equally altruistic to wash down all those Tagalongs and (...)

 
Posted on February 1, 2010
1 comment

Angela Natividad

 
 

Girl Scout Cookie Ideology Hits YouTube

Could Saving the World Be as Simple as a Snack Buy?

The Girl Scouts of the USA try going viral under the header "What Can a Cookie Do?" The result is decidedly not cutesy, and thankfully not jam-packed with images of dimply girls in the (...)

 
Posted on January 29, 2010
1 comment

Angela Natividad

 
 

MySpace: The Dead Sea Scrolls of the Internet

Oh How Fickle is Man!

Witness while an office cog goes through the emotional angst of saying good-bye to MySpace once and for all. His melodramatic exploration of its cobwebbed GIF-tastic world is creepy in (...)

 
Posted on January 29, 2010
1 comment

Angela Natividad

 
 

MadTV Conceived of iPad Long Before Launch

PMS Jokes Born Last Night Already 4 Years Outdated

We’re not gonna go into a ton of detail about the brouhaha surrounding Apple’s iPad yesterday. The fanboys already committed their souls to it at least a year before whispers of its (...)

 
Posted on January 28, 2010
2 comments

Angela Natividad

 
 

ABSOLUT, Spike Jonze Embark on Short Film Project

Vodka Brand, Director Tackle Love, Loss, Loneliness

In tandem with Where the Wild Things Are director Spike Jonze, ABSOLUT brings us what promises to be a lovely little short film called "I’m Here." It’s a piece about (...)

 
Posted on January 22, 2010

Angela Natividad

 
 

Cougar Ad Draws Ire of Male Rape Survivors

Air New Zealand Takes Heat for ’The Growing Menace’

I had this (apparently ignorant) thought that "cougars" — powerful older women that chew young boys up and spit them out — were a uniquely American phenomenon, (...)

 
Posted on January 21, 2010

Angela Natividad

 
 

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