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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Lady Gaga: One Artist Who Goes Consistently Viral

’Once You Kill a Cow, You Gotta Make a Burger’

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

Dior Tries Making ’Lady Rouge’ a Rock Star

’The Eyes of Mars’ Gets Plush Production Love

...If it works for Disney, why not Dior? Visit ladydior.com today to see the debut music video of Franz Ferdinand’s The Eyes of Mars, headlined by ... Marion Cotillard? (Better known (...)

 
Posted on March 5, 2010

Angela Natividad

 
 

French Connection Leaps Headfirst into ChatRoulette

Because Who Isn’t On There for a Good FCUK?

One of the best ways to engage people is by challenging their competence, particularly in areas like eating or wooing. Armed with the latter, French Connection United Kingdom (better (...)

 
Posted on March 4, 2010

Angela Natividad

 
 

Tostitos Vixen Envelops Vimeo in Salsatopia

For a Site Takeover as Spicy as the Product!

For Tostitos Restaurant Style Salsa, Frito Lay takes the road less traveled and organizes a partnership with Vimeo, the video-hosting site better known for its design-friendly image (...)

 
Posted on March 3, 2010

Angela Natividad

 
 

Burberry, in First-Ever 3D Livestream Fashion Show...

...Extends Mighty Hand to Bloggers!

To ensure broad viewership of its Autumn Winter 2010/11 womenswear show, which happens today, Burberry selected 70 top-notch fashion bloggers around the world to host a livestream, (...)

 
Posted on February 23, 2010

Angela Natividad

 
 

Become Benetton’s Next Top Model!

(No Worries, Toscani’s Camera Won’t Be Anywhere Nearby.*)

Following in the footsteps of G-star and Playboy, United Colors of Benetton launches It’s:My:Time, a global casting competition. The process is blunt, appealing and simple: "Upload (...)

 
Posted on February 17, 2010
1 comment

Angela Natividad

 
 

Influencia’s Carnet de Tendance: Tomorrow’s Digi-Mag Model

Finally, an iPad-Ready Content Format!

At long last, a publication that makes us feel like we’re living in the 21st century! Influencia.net, a French ad, media and trends publication, has launched what it considers to be (...)

 
Posted on February 17, 2010

Angela Natividad

 
 

Puma Gives Match Day Boyfriends an Easy Out

Love of Girl and Game Need Not Be Mutually Exclusive

What’s a bloke to do when Valentine’s Day falls on Match Day? Get together with his chav homies and, with help from Puma, come up with a collective way to profess love publicly, loudly (...)

 
Posted on February 12, 2010

Angela Natividad

 
 

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